Pure Spa Blog Posts!
July 18, 2025
Why Some Salon Owners Fake Online Reviews (And How to Compete Without Doing It) – The Honest Guide to Winning Clients the Right Way
Efficiency meets excellence... until you realize your competitor's five-star reviews were written by their cat, their grandma, and a suspiciously enthusiastic "client" named ReviewMaster3000. Let's face it—fake reviews happen. Some...

Instagram-Worthy Pedis - Turn Foot Soaks Into Scroll-Stopping Photo Ops Clients Love to Share
Stay ahead of trends with pedicures that don't just pamper toes—they break the internet! In a world where clients snap pics of their avocado toast before taking a bite, why...

Why Gel Manicures Last Longer (& How to Educate Clients) – The Secret Sauce for Chip-Free, Glossy Nails That Keep Clients Coming Back
Get ahead with this smart buy... gel polish isn't just a trend—it's a game-changer for salons looking to boost client retention and satisfaction. While regular polish surrenders to chips after...

Why Offering Nail Health Consultations Can Increase Sales (And Make Your Clients Obsessed With You!)
Take your business to the next level by adding nail health consultations to your service menu. These quick but powerful sessions can transform your clients from occasional visitors to loyal...

Why "Bad Google Reviews" Can Actually Help Your Salon: The Surprising Truth Salon Owners Need to Know
The right tools for better days... and sometimes, those tools come in the form of a one-star rant from "DisappointedDebbie42." Wait, what? Yes, you read that right! While your first...

The Least Popular Nail Color (And Why You Should Offer It to Stand Out & Boost Bookings)
Stay competitive with this counterintuitive nail trend that's quietly winning over clients who crave something different. While everyone's stocking up on millennial pink and classic reds, there's one shade collecting...

Why Tuesdays Are the Most Profitable Day for Waxing: The Secret Scheduling Hack Every Spa Owner Needs
Better outcomes, one smart choice at a time... and that choice might just be moving all your waxing appointments to Tuesday! Who knew hump day's ugly step-sister could be your...

How to Host a Successful Open House Event for Your Salon or Spa: The Ultimate Guide to Wowing Clients & Boosting Business
Pros trust this solution... throwing an unforgettable open house event to showcase their salon or spa. Why? Because nothing gets new clients in the door (and keeps regulars coming back)...

How Virtual Consultations Can Help Book More Appointments: The Secret Weapon for Busy Salons & Spas
Because you deserve the best tools to grow your business, let's talk about how virtual consultations can transform your appointment book from "meh" to "heck yes!" In today's fast-paced world,...