Pure Spa Blog Posts!
December 21, 2025
The "Color Blind Date": Letting Regulars Choose Your Next Creative Project for a Discount (And Why It's Your Smartest Marketing Move Yet)
Your path to success begins here... with a brilliant idea that’s part marketing genius, part creative catalyst, and entirely focused on your most valuable asset: your regular clients. Imagine launching...
The Unexpected Power of Text Message Marketing (Without Being Annoying): Your Secret Weapon for Filled Chairs & Happy Clients
Tools that make your day easier are worth their weight in gold, especially when they help fill your schedule without adding to your already-hectic workload. Imagine a marketing tool that...
The Client Who Wants a Design from a Blurry Pinterest Screenshot: A Survival Guide for Beauty Professionals
Pros love this for its quality... client communication that is! We've all been there. A client slides into your DMs or plops into your chair, whips out their phone, and...
The "Fashion Color" Paradox: The Most High-Maintenance Color Attracts the Low-Maintenance Client (And How to Profit from It)
Better solutions, better outcomes... and right now, one of the biggest opportunities in your salon is hiding in plain sight. It’s the well-dressed, time-poor client who wants head-turning fashion color...
The Power of a Specific Consultation Question: "How much time do you really spend styling?" - Your Secret Weapon for Boosting Retail Sales & Client Loyalty
The first step to better results in your salon isn't a new product line or marketing tactic—it's asking one simple question that most stylists overlook. "How much time do you...
The "First Date" Nerves: Making a new client feel instantly safe and heard.
Boost sales with this pro essential... and no, it’s not another high-tech gadget or miracle serum. It’s the ability to turn first-time jitters into lifelong loyalty. That moment a new...
Why You Should Celebrate a Client's 'Hair-iversary' of Their Big Chop (And Transform Your Salon Business)
Discover the secret to creating clients for life by celebrating what might be the most meaningful milestone in their hair journey. That first snip of the big chop isn’t just...
The "Digital Waiting Room" Experience for Virtual Consultations: Your Secret Weapon for Booking More Clients
Clients love quality – here’s why your virtual consultation waiting room might be the most important 60 seconds of their entire experience with your business. Think about it: that awkward...
Ethical UGC co-creation: credit, consent, and creative direction - The Ultimate Guide for Beauty Pros
Pros trust this for lasting results... and when it comes to building a killer social media presence, nothing delivers quite like User-Generated Content. But let's be real—using your clients' content...