Pure Spa Blog Posts!
December 20, 2025
The Client Who Wants a 'CFC' (Copy From Celebrity) and How to Adapt It: Your Guide to Celebrity-Inspired Beauty Services
Elevate client care now...because another one just walked in with a phone full of celebrity selfies and expectations higher than their contour. We've all been there: that moment when a...
The Power of Naming Your Treatment Rooms: Transform Your Spa from Mundane to Magical
Maximize client happiness with this product... and by product, I mean the surprisingly powerful strategy of giving your treatment rooms actual names instead of boring numbers. Seriously, when was the...
Why Your Waiting Room Magazines Need to Be Curated, Not Random: The Silent Sales Tool You're Ignoring
Take the stress out of great results... by finally addressing the one area of your spa or salon you probably forgot: the waiting room magazine pile. Let's be honest, that...
The "Name Game": A System for Remembering Every Client's Name (And Why It's Your Secret Weapon)
Solutions designed with professionals in mind... usually focus on the tangible tools of our trade—the perfect hard wax, the most comfortable massage table, or the longest-lasting gel polish. But what...
Near me SEO pitfalls: why proximity isn't your only lever (and what actually brings clients through your door)
Clients rave about this every visit... but they can't find you online to book their next appointment. You've optimized your Google My Business listing, you're showing up in "near me"...
The Modern Manicure: Why Men are the Fastest-Growing Nail Salon Demographic & How to Capitalize on This Game-Changing Trend
Professional tools for professional results... and apparently, that now includes some seriously well-groomed nails on your male clients! If you haven't noticed more men settling into your salon chairs lately,...
The "Scent-Scaping" of Your Entire Building: How to Create an Unforgettable Olfactory Experience That Keeps Clients Coming Back
Quality drives growth with this tool... that happens to be right under your nose! Let's talk about the secret weapon that can transform your spa or salon from simply great...
The "Salon Smell": The Curated Scent of Product, Heat, and Cleanliness—Your Secret Business Weapon
Solutions designed with professionals in mind... which, let's be honest, usually means something practical like a Facial Steamer that won't quit after a month or towels that can survive a...
The "Phone Test": How a Nail Design Looks on a Screen vs. In Real Life - And Why It's Costing You Clients
Small changes lead to great results... especially when it comes to managing client expectations for nail art. We've all been there: a client walks in waving her phone like a...