Pure Spa Blog Posts!
December 21, 2025
The "Phone Test": How a Nail Design Looks on a Screen vs. In Real Life - And Why It's Costing You Clients
Small changes lead to great results... especially when it comes to managing client expectations for nail art. We've all been there: a client walks in waving her phone like a...
Silent Appointments as a Premium Upgrade - Not a Concession: The Ultimate Guide to Selling Serenity
Deliver quality that clients can see... and more importantly, feel in the profound quiet of a silent treatment. In a world that’s constantly buzzing, pinging, and demanding our attention, offering...
The "First Date" Nerves: Making New Clients Feel Instantly Comfortable & Coming Back for More
Upgrade your offerings with this now... because let’s be real, walking into a new spa or salon for the first time can feel more nerve-wracking than a blind date with...
Creating a "Nail Care" Zine to Give to Clients: Your Ultimate Guide to Building Client Loyalty & Boosting Retail Sales
Clients demand the best... and then they promptly forget everything you told them the moment they walk out your door with their gorgeous new manicure. It’s like their brain gets...
The "Name Game": How Remembering Names Builds Unshakable Loyalty (And Your Bottom Line)
Let’s make great results happen… and it all starts with two little words: their name. Forget fancy marketing funnels and expensive advertising for a second. The most powerful tool in...
Why You Should Display Your Certifications Prominently: The Silent Sales Tool That Books Your Chair
Your results deserve the best tools... and your clients deserve to know about the expert hands wielding them. Let's be real for a second. In a world where anyone with...
Why You Should Have a "Signature Music Playlist" for Different Times of Day: The Ultimate Guide to Curating Your Spa's Sonic Identity
The future is here... and it sounds absolutely fabulous. Imagine this: it's 9 AM on a Monday morning, and your first client walks in looking like they've just wrestled with...
Beyond the Consultation Card: The Questions That Uncover a Client's True Needs (And Turn Them Into Raving Fans!)
Let's make great results happen... by admitting that most consultation cards are about as exciting as watching wax dry. You know the drill: name, address, allergies, signature. It's the paperwork...
Using Pinterest Not for Inspiration, But as a Secret SEO Tool for Your Business: The Unbeatable Guide to Driving Hungry Clients to Your Spa
Because great work deserves great tools... and frankly, if you're still just using Pinterest for dreamy bathroom renovations and 100-layer dip recipes, you're leaving a ton of money on the...