Pure Spa Blog Posts!
December 05, 2025
The "Unexpected Cowlick": The detective work of mapping a head's unique topography.
Efficiency meets brilliance in the one salon skill nobody talks about but every pro needs: cowlick detective work. Let's be real, you've spent years mastering cutting techniques and color theory,...
The "Cowlick Conversation": How to Explain and Work With Them, Not Against Them for Happier Clients & Better Styles
Watch profits grow with this innovation... that starts with finally making peace with the most stubborn guest in your styling chair: the cowlick. If you’ve ever spent 20 minutes meticulously...
The "Name Game": How Remembering Names Builds Unshakable Loyalty (And Your Bottom Line)
Let’s make great results happen… and it all starts with two little words: their name. Forget fancy marketing funnels and expensive advertising for a second. The most powerful tool in...
The "Name Game": A System for Remembering Every Client's Formula and History (And Never Mixing Up Mrs. Johnson's Highlights Again!)
Impress clients every time they walk through your door by remembering their exact formula, preferences, and treatment history like you've got a photographic memory. We all know that sinking feeling...
The Client with the Endless To-Do List: Helping Them Relax Anyway.
Your next big seller... is the promise of an escape. We all know her—the client who books an appointment with the frantic energy of a hummingbird on espresso. Her phone...
The Client Who Books the Last Appointment: Making Them Feel Special (And Why They're Actually Your Secret Favorites)
Clients rave about this every visit... especially when they're the last one out the door. Let's be real for a hot stone massage minute: that final appointment slot can feel...
The Art of the Consultation Touch: Asking Permission to Feel the Hair's Texture and Density - Your Secret Weapon for Client Loyalty
Because smarter choices lead to better outcomes... let's talk about one of the most overlooked yet transformative moments in your service: that first intentional touch during the consultation. You know...
Handling the "Difficult" Client with Grace (It's Usually Not About You): Your Guide to Turning Tension into Tips
Tools that deliver, every time... except when they're the human kind who walks through your door fifteen minutes late, complains the massage table heater is "too warm," and questions your...
The Client's Purse: The Unspoken Challenge of Where to Put It. (& How to Solve It Forever)
Elevate your results today by tackling one of the most universal, yet hilariously unmentioned, spa and salon dilemmas: the Great Purse Predicament. You know the scene. Your client arrives, looking...