Pure Spa Blog Posts!
December 16, 2025
The "Faux Discount" That Adds Perceived Value Without Cutting Price: How Smart Spa Owners Boost Profits & Client Satisfaction
Clients rave about this little psychological trick that makes them feel like they're getting an incredible deal while you maintain your premium pricing structure. It's the art of the "faux...
Anti-Discount Growth: Bundles, Sequencing, and Value Framing - The Smart Way to Boost Your Spa Revenue Without Cutting Prices
Because good results aren’t good enough... and neither are shrinking profit margins! Let’s talk about the dirty little secret of discounting: it’s like offering your clients a free dessert that...