Pure Spa Blog Posts!
January 17, 2026
Don't Sell the Facial, Sell the Feeling: The Language of Emotional Marketing for Spa & Salon Success
Because your work deserves the best... results, and let's be honest, those results aren't just measured in glowing skin or perfect highlights—they're measured in the look on your client's face...
The "Pain vs. Discomfort" Language Shift: Why This Tiny Word Change Will Transform Your Client Retention
Upgrade treatments with this pro secret... that has nothing to do with your technique and everything to do with your words. Let’s talk about the elephant in the treatment room:...