Pure Spa Blog Posts!

January 30, 2026

A spa professional smiling and talking to a relaxed client during a facial treatment, symbolizing clear communication and trust.

Translating clinical studies into plain talk: a reusable template for spa & salon pros

Elevate treatments effortlessly with the power of clear communication. If the phrase "randomized, double-blind, placebo-controlled trial" makes your eyes glaze over faster than a client who just had a hot...

A compassionate esthetician in a spa gently consults with a smiling client, symbolizing trust and personalized care in a professional treatment room

The "Un-Selling" Technique: Building Trust by Recommending Less. The Counterintuitive Strategy Your Spa Needs.

Enhance treatments with ease and boost your bottom line without ever feeling like a pushy salesperson. We know the drill: you’re an artist, a healer, a confidante—not a car salesman...

Professional spa therapist demonstrating proper draping technique and client communication during a treatment

The Culture of Consent: Beyond the Draping Conversation - Building Trust in Every Touchpoint

Your path to success begins here... with understanding that consent isn't just about where you place the towel—it's about creating an environment where clients feel genuinely heard, respected, and in...

Spa professional explaining treatment to client in relaxing salon environment

Creating a Client Education Program: Build Trust, Boost Bookings

Boost sales, stock this... brilliant idea: a client education program that turns your spa or salon into the Harvard of Hair and the Yale of Yoga Faces (okay, we made...