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Why Customized Apparel is the Secret Ingredient for Your Business Success

Why Customized Apparel is the Secret Ingredient for Your Business Success

Did you know Pure Spa Direct can not only help you with your business supplies, furniture, and equipment, but also with your customized needs as well?

One of the most popular categories we see requests for customized needs is Spa Uniforms. We have discussed the many reasons we wholeheartedly believe in the power of Uniforms for your business, but here are our top 4 reasons to dress your staff in customized uniforms:

  1. Reinforces Your Brand Name
    Your employees are not drones, and the likelihood that they simply go from their home to their vehicle to your business, without stopping anywhere or speaking to anyone, every single day, is basically nil, so why not let them become "walking billboards" for your business? They don't need to wear neon signs or flashing lights for others to notice the name of your business. Maybe, just maybe, how awesome you, your staff, and your services are will become a regular conversation piece around town!
  2. Supports Client Comfort and Trust
    This one is a great point for spas and salons of all sizes, but most especially for the larger spas with many technicians. If everyone who works for you is in a uniform with your logo on it, your clients will be comfortable in knowing who is who, and who they can ask for assistance. Comfortable clients are happy clients! It also makes your business look professional and polished to the client, which adds to the comfort and trust levels of your clients.
  3. Promotes a Team Mentality With Your Employees
    This is essentially the same argument that you hear when discussing school uniforms - they unite the people wearing them. When your employees are wearing their Custom Uniforms, it gives them all something in common, and maintains a high level of camaraderie and loyalty to your brand/business.
  4. Comfortable Employees = Higher Revenue
    This one can be looked at on a number of levels. First, the practical. If your employees are physically comfortable in what they are wearing - they are uniforms made of a breathable material (to avoid being too hot/too cold), that support the movements your employees need to perform in order to do their job - you have immediately eliminated physical discomfort. On the next level, if they are flattering uniforms that fit a variety of body types well, your clients will be emotionally comfortable as well. Someone who is both physically and emotionally comfortable seems generally more at ease in their surroundings, exudes more confidence, and usually will look more to helping others than trying to alleviate their personal discomfort. What does all of this mean? Your employees, if they are comfortable and confident, will be more likely to engage with your clients, which, in turn, will lead to more revenue for you!

To see some of our favorite uniforms that can be customized, keep reading!

WOMAN'S PERLA JACKET - VÉRITÉ SPA COLLECTION BY BARCO UNIFORMS

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WOMAN'S DONATA SHORT SLEEVE POLO - VÉRITÉ SPA COLLECTION BY BARCO UNIFORMS

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WOMAN'S ALESSA MOROCCAN TUNIC - VÉRITÉ SPA COLLECTION BY BARCO UNIFORMS

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THE COCO WOMAN'S TOP WITH BLACK TRIM BY NOEL ASMAR UNIFORMS

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THE TUSCAN WOMAN'S TOP BY NOEL ASMAR UNIFORMS

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Contact our friendly sales team at 800-434-0018 or by email at sales@purespadirect.com for more details, and start reaping the many benefits of customized business uniforms today!

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