Clairol Pure White Creme Developer 10 Volume / 16 oz.

VO-300507   0104913

This item is currently on backorder and is expected to be back in stock and ready to ship by June 12, 2024.

Salon/Spa Price: $5.52
Shipping calculated at checkout.

Pure White Creme Developer by Clairol is the perfect product for professional spas and salons looking for a reliable, stable and protective developer for their hair color and lightening needs. This high-quality developer contains emollients and protective conditioners that ensure the stability of the product for up to 3 years. Designed for use with various permanent colors like Miss Clairol, Complements, Second Nature (with 20-volume), Torrids and Creme Toner, Pure White can be used with all powder, liquid and gel lighteners.

What sets Pure White apart is its ability to mix quickly and easily with any Clairol Professional hair color or lightener, transforming into a creamy liquid gel with excellent spreadability, making it ideal for use with an applicator bottle. You can count on consistent and predictable results with every use, allowing you to achieve your desired hair color with ease.

Depending on the desired lift, you can choose from 10-, 20-, 30-, and 40-volume strengths. The 10 volume strength is perfect for gentle lift, while the 20 volume strength provides normal lift. If you need extra lift, you can opt for the 30 volume strength, or go for maximum lift with the 40 volume strength.

If you're looking for a reliable, effective and versatile developer for your salon or spa, then Clairol Pure White Creme Developer is the perfect choice.


  • Provides creamy consistency
  • Use for bowl-and-brush or bottle application
  • 10-, 20-, 30-, and 40-volume strengths
  • Use with lighteners and permanent haircolor