Blonde Life 40 Volume Developer / 32 oz. by Joico

Joico Blonde Life 40 Volume Developer 32 oz. Step into the next generation of high-lift blonding with Joico Blonde Life 40 Volume Developer — a professional-grade developer crafted for the most daring, dramatic transformations. This powerful formula doesn't just promise up to 4 levels of lift; it delivers it with luxurious conditioning thanks to a unique infusion of coconut oil and exotic nourishing agents. Whether you're lightening deep brunette bases or achieving a luminous platinum canvas, this developer gives you the power and protection you need to create brilliance — without compromising hair integrity.

Maximum Lift with Minimal Stress

Blonde transformations often come with concerns: dryness, damage, breakage. But Joico’s Blonde Life 40 Volume Developer changes the narrative by combining strong lifting power with a conditioning base. Designed specifically for high-lift services like global blonding or extreme highlighting, it lifts effectively while surrounding the hair with a rich blend of emollients.

This isn't just another 40 volume. It’s a cream-based developer that glides on smoothly, mixes seamlessly with Blonde Life lighteners and toners, and ensures an even, consistent result every time. And because it’s backed by Joico’s salon-trusted innovation, you can count on predictable performance and beautiful end results on every client.

Deep Care During Processing

Unlike many high-lift developers that leave hair brittle, Joico’s formula prioritizes the health of every strand. It’s enriched with coconut oil — a natural emollient known for penetrating the hair shaft and protecting the protein structure during chemical treatments. Coconut oil shields the hair from excessive dryness and leaves it feeling nourished, not stripped.

But that’s not all. The developer also incorporates:

• Monoi Oil – A Tahitian gardenia-infused coconut oil that hydrates and softens, enhancing elasticity and reducing the risk of breakage.
• Tamanu Oil – Sourced from the South Pacific, this lightweight, nutrient-rich oil helps soothe the scalp while sealing in shine.

The result? Blondes that aren’t just bold, but touchably soft and gleaming with vitality.

Engineered for Seamless Compatibility

Blonde Life 40 Volume Developer is meticulously calibrated to work in harmony with the full range of Joico Blonde Life lighteners and toners. That means smoother mixes, superior texture, and no surprises at the bowl. The consistency is creamy and spreadable — ideal for both bowl-and-brush application or traditional foil work. Whether you're painting balayage, lifting to an ultra-pale blonde, or correcting uneven tones, this developer is your trusted companion.

Why It’s a Salon Essential

Your clients expect results that are not only stunning but also safe for their hair. As a professional, you need products that support your expertise, reduce risk, and elevate outcomes. Joico Blonde Life 40 Volume Developer delivers on all fronts:

• Up to 4 levels of lift – Create transformative blondes, fast.
• Cream formula with coconut oil – Smooths, nourishes, and supports hair health during processing.
• Effortless mixing and application – A stylist-friendly texture that spreads like a dream and adheres well to foils.
• Trusted performance – Designed by Joico to perform consistently with Blonde Life color technologies.

From new clients seeking icy platinum to loyal blondes needing tone refreshes, this developer gives you the confidence to push boundaries without overprocessing hair. Pair it with your favorite lightener or toner and unlock the full potential of your artistry.

For the Professional Blonding Artist

We understand that every minute in your chair matters. That’s why Blonde Life 40 Volume Developer is formulated to streamline your workflow. With dependable lift and a formula that respects the fiber of the hair, it helps you complete bold color transformations faster and safer. No more battling dryness post-service or overcorrecting with glosses. Your clients walk out not only with head-turning color, but with soft, luminous strands they’ll rave about — and return for.

Product Specs & Use Tips

Size: 32 fl. oz.
Volume: 40 Volume (12%)
Compatibility: Pairs with all Joico Blonde Life lighteners and toners
Formulation: Cream-based with coconut oil, monoi oil, and tamanu oil

Stylist Tip: Always mix with Joico color or lightener in the recommended ratios for optimal lift and tone. Do not use heat unless the lightener instructions specify. Perform strand tests for unfamiliar hair types.

Performance Backed by Science

Joico’s award-winning chemists continue to set the bar for advanced haircare formulations, and this developer is no exception. By infusing natural oils into a powerful lifting base, it bridges the gap between bold blonding and deep conditioning. With each application, you’re not just lightening — you’re preserving the strength and glow of every strand.

Trust in a Proven Brand

Joico has built its legacy on salon-first innovation, and the Blonde Life Developer line reflects decades of color chemistry expertise. For professionals seeking a smarter, more caring way to achieve dramatic blonding, this developer offers everything your artistry demands and more.

Ready to elevate your lightening services? Add Joico Blonde Life 40 Volume Developer to your salon’s backbar today and let your blondes speak for themselves — in shine, softness, and pure brilliance.

• 40 volume offers maximum lift, up to 4 levels
• Used for high-lift blonding techniques, such as dramatic highlights or lightening dark hair to a pale blonde
• Add a boost of coconut oil care to your blonding routine with the new Blonde Life Developers
• Designed to pair seamlessly with all Blonde Life lighteners and toners
• Leaves hair feeling nourished and moisturized
• Infused with coconut oil to help keep hair hydrated during processing
• Leaves strands looking smooth and feeling soft
• Creamy, spreadable texture makes mixing and application easy
• Powered by a nourishing blend of tamanu oil and monoi oil