Joico Blonde Life Violet Shampoo for Cool-Toned Brilliance. Experience the confidence of perfectly toned blonde hair with every wash. Joico Blonde Life Violet Shampoo empowers beauty professionals to deliver icy, salon-fresh results that dazzle—without damaging delicate strands. This professional-grade formula banishes brass, amplifies brightness, and leaves blondes luminous, healthy, and radiant with every rinse.
Effortless Brass Control for High-Maintenance Blondes
Blonde clients deserve hair that looks as fresh as the day they walked out of the salon. But brassy, yellow undertones can creep in quickly, especially for chemically lightened or naturally light blonde hair. Joico’s Blonde Life Violet Shampoo steps in as a stylist’s secret weapon—transforming unwanted warmth into icy, ash-toned brilliance in just one wash.
The violet pigment in this shampoo is specifically calibrated to neutralize yellow tones and enhance cool hues, creating the pure, refined blonde tone your discerning clients demand. Whether your clients are platinum, ash, or icy beige, this formula locks in the cool factor and brings dimensional brightness back to every strand.
More Than Toning—Deep Repair and Nourishment
Professional blonding services often require aggressive lightening, which leaves the hair vulnerable. That’s where Blonde Life Violet Shampoo shines brightest—it doesn't just tone, it rebuilds and fortifies the hair from within.
- Arginine: This vital amino acid helps repair damage and strengthen weak, porous hair, restoring resilience where it’s needed most.
- Monoi Oil: An exotic fusion of Tahitian gardenia and coconut oil that hydrates, controls frizz, and enhances shine, even on brittle blonde ends.
- Tamanu Oil: A luxurious Southeast Asian oil rich in Omega 6 and 9 that delivers lasting moisture, UV protection, and a radiant, healthy glow.
- SmartRelease™ Technology: A patented delivery system that continuously infuses hair with keratin, rosehip oil, and arginine throughout the day—offering cumulative protection against daily styling stressors.
This isn’t just a toning shampoo—it’s an all-in-one treatment that addresses the unique fragility and maintenance challenges of blonde hair.
Stylist-Approved Performance, Salon-Grade Confidence
Every pump of this luxurious, sulfate-free violet shampoo creates a rich lather that gently lifts away impurities and build-up without stripping essential moisture. Unlike harsher toning shampoos that leave hair feeling dry and brittle, Joico’s Blonde Life formula keeps your clients’ hair soft, touchable, and vibrant. And because it’s formulated without sulfates, it’s gentle enough for frequent use—ideal for clients who rely on daily toning.
Stylists love the predictable results and client satisfaction this product delivers. Blondes look brighter. Brass stays away longer. And most importantly, hair remains silky, hydrated, and healthy between salon visits.
Ethical Beauty and Professional Trust
More and more clients are asking about what goes into the products used on their hair—and with Joico, you can stand behind every ingredient. This formula is 100% cruelty-free, aligning with ethical and environmentally responsible practices that resonate with today’s eco-conscious clientele. Whether you're a boutique color studio, full-service spa, or high-end salon, Blonde Life Violet Shampoo lets you deliver professional results with a conscience.
Why Your Salon Needs This Now
Whether you're working with high-lift blondes, balayage clients, or icy-cool double-process shades, this shampoo elevates your service menu and post-appointment experience. The combination of gentle cleansing, anti-brass toning, and hair-repairing ingredients means your blonde services don’t end at the bowl—they continue every time your client steps into the shower.
Joico Blonde Life Violet Shampoo gives you the tools to create color that lasts, shine that turns heads, and client loyalty that drives repeat visits. It's a small switch in your product lineup with the power to transform your business—one cool, shimmering strand at a time.
Make it part of your go-to regimen for every cool-toned blonde and watch the results—and rave reviews—roll in.
Details:- Brilliant, brass-neutralizing cleanser that instantly banishes undesirable yellow tones, so cool blondes stay nice and icy
- Instantly cool brassy tones and brighten cool blonde hair
- Helps maintain healthy-looking hair with brilliant shine
- Nourish and protect fragile blonde hair
- Rich lather gently cleanses hair
- Includes arginine, a naturally occurring amino acid that is crucial to hair’s strength
- Products that include arginine help protect hair and rebuild it from the inside out
- Monoi oil, a rare, exotic blend of coconut oil and Tahitian gardenia flower, helps fight frizz and boost shine while also helping to protect hair from environmental damage
- Tamanu oil, a rich, Southeast Asian UV-absorber packed with fortifying omega-6 and -9, helps deeply hydrate hair, bump up shine and banish brittle strands
- SmartRelease™ Technology delivery system, packs a punch by continuously releasing rosehip oil, arginine and keratin to help repair, strengthen and protect hair from the cumulative effects of daily styling
- Cruelty free
- Free of sulfates
