Joico Color Balance Blue Shampoo - Neutralize Brass Fast. Every salon professional knows the frustration of seeing perfectly lightened brunette hair turn brassy and orange over time. With the demands of daily life, environmental stressors, and the natural undertones of brown hair, it’s no surprise that brassiness creeps in between appointments. That’s where Joico Color Balance Blue Shampoo becomes your trusted solution—an advanced, targeted formula that takes control of unwanted warm tones while delivering strength, shine, and protection your clients will feel instantly.
The Brass-Busting Solution for Brunettes
This isn’t just any blue shampoo—Joico’s Color Balance Blue Shampoo is expertly designed for lightened brown hair. It works instantly to neutralize those uninvited orange and brassy tones that can dull an otherwise vibrant color job. Your clients leave your chair with cool, rich tones—but without the right aftercare, those results can fade. Joico’s formulation gives you the backup you need to keep results salon-fresh for longer.
Thanks to advanced blue pigments that directly attach to each hair strand, this shampoo targets and eliminates those warmer hues after the first use. And it doesn’t stop there—results last up to 12 washes, giving your clients a reason to stay loyal and keep coming back for more professional-grade haircare.
Smart Technology for Smarter Haircare
Professionals demand more than color correction—they want performance. Joico delivers with their innovative SmartRelease™ Technology, a breakthrough liposome delivery system that slowly infuses hair with three key ingredients:
- Rosehip Oil: Rich in antioxidants, helping to moisturize and boost shine.
- Arginine: An amino acid that strengthens hair and protects against breakage.
- Keratin: Essential for repairing damaged strands and enhancing resilience.
This advanced technology means that every time your client shampoos, they’re not just preserving their color—they’re actively improving the health and strength of their hair.
Color Protection That Works Overtime
Fading and tonal shifts are an ongoing battle. Joico addresses these concerns with a color-safe formula that includes UV absorbers and green tea extract. These powerhouse ingredients act as a shield against the sun and other environmental aggressors that cause color to lose its vibrancy over time.
- UV absorbers: Help block damaging rays that can oxidize and alter hair color.
- Green tea extract: Fights free radicals and helps extend the life of your client’s color-treated hair.
Whether they’re poolside, city-bound, or on vacation, your clients’ color will stay rich, fresh, and true-to-tone between visits—just as you intended.
Client Confidence in Every Bottle
Clients will notice more than just color correction. This shampoo leaves hair feeling smoother, shinier, and more manageable. It controls static and frizz, making styling easier for both professionals and clients at home. Clinical results have shown that hair becomes over twice as strong when using this shampoo in combination with Joico’s full Color Balance system.
Its performance is professional-grade, but its sensorial experience is equally luxurious. Clients enjoy the soft, rich lather and the clean rinse—without the heavy, greasy feel that can weigh down fine or color-treated strands.
A Professional Retail Essential
Don’t miss the opportunity to retail this powerhouse product. Joico Color Balance Blue Shampoo is ideal for salons looking to add high-impact, solution-oriented products to their shelves. Clients are more inclined to purchase color-maintenance shampoos when they understand the science behind them—and Joico delivers both the results and the story to back it up.
- Eye-catching professional packaging looks sharp on retail displays.
- Clear usage and benefits make it easy to recommend.
- Builds client loyalty by supporting their salon color investment.
It’s also a great upsell during color appointments. Use it in your shampoo service, then explain the benefits so clients can maintain their fresh color look at home. For stylists focused on client satisfaction and long-term relationships, offering Joico Color Balance Blue Shampoo is a smart move.
Safe, Cruelty-Free, and Salon-Approved
Today’s professionals and their clients are looking for more than just performance—they’re also choosing brands that align with their values. Joico checks every box with a formula that is:
- Paraben-free: No unnecessary harsh chemicals.
- Cruelty-free: Ethically developed without animal testing.
- Trusted by professionals: A globally respected name in salon haircare.
From the chair to the shower, Joico Color Balance Blue Shampoo reinforces your expertise, extends your artistry, and helps your clients feel amazing long after they leave your salon.
Equip your salon with this essential tool for color maintenance and client satisfaction—and watch it become a retail favorite.
Size: 10.1 oz – perfect for both backbar and retail offerings.
SKU: JO-CBBLUE10
Details:- Instantly neutralizes unwanted orange and brassy tones in brunette hair
- Delivers long-lasting results for up to 12 washes
- Boosts shine and smoothness
- Makes hair over 2x stronger
- Controls static
- Contains blue pigments that attach to hair and neutralize orange tones and brassiness
- Green tea extract and UV absorbers help fight fading and tonal change
- Features SmartRelease™ Technology
- Liposome delivery system continuously releases rosehip oil, arginine and keratin to repair, strengthen and protect hair
- Cruelty free
- Free of parabens
- Great for Salon Retail!
