Joico Color Balance Purple Shampoo for Brassy Tone Correction. When blonde, silver, or gray hair starts veering into brassy territory, salon professionals know there’s no room for compromise. Clients expect pristine cool tones, and anything less reflects on your work. That’s where Joico Color Balance Purple Shampoo becomes a must-have in your backbar and retail shelf. This salon-favorite formula doesn’t just mask yellow and warm tones—it eliminates them with precision while protecting the integrity of chemically treated hair.
Engineered with Joico’s cutting-edge SmartRelease™ Technology, this purple shampoo helps strengthen and restore each strand, providing both instant and long-term benefits your clients will feel from the first wash—and see for up to 12 shampoos. It's not just a shampoo—it's a high-performance treatment disguised as daily care.
Professional Power to Neutralize Brass
Gone are the days of dull, yellow-tinged blondes and silver shades that fall flat. The rich violet pigments in Joico’s Color Balance Purple Shampoo directly counteract unwanted brassiness, restoring the cool, luminous tones your clients crave.
Each wash deposits just the right amount of purple pigment to cancel out yellow hues without staining or over-toning, offering tonal correction that feels natural—not artificial. It's gentle enough to use regularly, but potent enough to make a visual impact after just one use.
Strengthen and Shine with Every Wash
Hair that’s been lightened or gray-colored often struggles with porosity and fragility. Joico’s SmartRelease™ liposome delivery system doesn’t just tone—it infuses hair with a steady stream of strengthening ingredients like rosehip oil, arginine, and keratin. This trio of restorative ingredients is continuously released into the hair shaft to:
- Rebuild and fortify weakened strands
- Boost shine for a healthier, more vibrant finish
- Improve manageability and detangling in the salon chair
- Protect hair against future thermal and environmental damage
Color Protection That Lasts
There’s nothing more frustrating for clients than a freshly toned blonde fading after just a few washes. Joico’s formula includes UV absorbers and green tea extract to combat oxidative damage and keep color from shifting. The result? Blondes and silvers that stay true-to-tone longer—no toner refresh needed as often.
This not only maintains the integrity of your coloring work but also gives clients greater satisfaction between visits, which means fewer complaints and more return business.
Client-Friendly, Stylist-Approved
Joico Color Balance Purple Shampoo is more than just functional—it’s a sensory upgrade. The formula lathers luxuriously and rinses clean without residue, leaving hair soft and fresh. Free of parabens and cruelty-free, it also appeals to eco-conscious clients looking for performance and responsibility in one bottle.
Its 10.1 oz. size is perfect for retail, giving your clients the chance to maintain salon results from home. Make it part of a blonde maintenance regimen in your salon or recommend it as an add-on after color services—either way, you’re extending your artistry beyond the chair.
Ideal for Use Across the Salon Spectrum
Whether you’re toning icy platinum blondes, maintaining high-contrast gray balayage, or protecting mature gray styles from yellowing, this shampoo delivers. It suits all hair textures and types, working just as beautifully on fine, straight strands as it does on coily, textured hair. Professionals appreciate its:
- Salon-grade pigment intensity
- Non-drying formula safe for repeated use
- Visible results in as little as one wash
- Compatibility with Joico conditioners and toning treatments
A Retail Hero for Your Shelf
This product isn’t just a workhorse behind the scenes—it’s a retail rock star. Package it as part of a post-color care bundle or feature it on your retail displays with signage highlighting its anti-brass power. Clients often look for purple shampoos without understanding pigment saturation or ingredient quality—this is your chance to educate and upsell with confidence.
Use it to build client loyalty and create new service add-ons such as “Blonde Refresh Kits” or “Silver Tone Home Care Sets.” Its visible results and luxurious performance make clients come back asking for more—especially when they hear it’s the same product their stylist uses behind the scenes.
Why Professionals Choose Joico
Joico has a long-standing reputation in professional circles for products that merge salon science with practical results. The Color Balance Purple Shampoo is no exception. Designed with real-world salon use in mind, it delivers consistency, credibility, and performance you can trust on every head of hair.
Make this a staple in your color-correction toolkit and an easy recommendation for your blonde, highlighted, or gray-haired clientele. Your color work deserves preservation. This shampoo delivers it.
Details:- Instantly neutralizes unwanted yellow and warm tones in blonde hair
- Delivers long-lasting results for up to 12 washes
- Boosts shine and smoothness
- Makes hair over 2x stronger
- Controls static
- Contains violet pigments that attach to hair and neutralize yellow tones
- Green tea extract and UV absorbers help fight fading and tonal change
- Features SmartRelease™ Technology
- Liposome delivery system continuously releases rosehip oil, arginine and keratin to repair, strengthen and protect hair
- Cruelty free
- Free of parabens
- Great for Salon Retail!
