Joico Color Balance Purple Shampoo for Brassy Tone Correction. Every salon professional knows the battle against brass. Whether you’re tending to freshly highlighted strands, maintaining platinum perfection, or preserving a cool silver hue, warmth is the unwanted guest that shows up uninvited. That’s where Joico Color Balance Purple Shampoo becomes your secret weapon. This highly concentrated purple shampoo doesn’t just tint or tone temporarily—it works with salon-level precision to eliminate yellow and brassy hues in blonde, gray, and silver hair while reinforcing strength and boosting shine. It's more than a color corrector; it's a complete care system designed to keep your clients’ cool tones vibrant and polished between services.
Neutralizes Brass, Enhances Brilliance
Joico’s Color Balance Purple Shampoo uses expertly calibrated violet pigments that actively attach to the hair shaft and neutralize the brassy, yellow tones that can dull or distort lighter hair colors. Whether your clients are sporting icy blondes, ash-toned balayage, or elegant silver hues, this shampoo delivers the clarity and brightness they crave without the need for constant salon visits. It transforms color maintenance into a luxurious, worry-free experience.
Long-Lasting Tonal Control
This isn’t a temporary quick fix. Joico Color Balance Purple Shampoo offers up to 12 washes of color correction, locking in cool tones and minimizing tonal shift. Thanks to its advanced pigment bonding technology, the formula ensures longevity and consistency that busy professionals and clients alike can rely on.
Strength Meets Shine
Correcting tone shouldn't mean compromising the health of the hair. With Joico’s exclusive SmartRelease™ Technology, each wash helps restore the structural integrity of strands. This liposome-based delivery system continually releases a nourishing blend of:
- Rosehip oil for deep hydration and antioxidant protection
- Arginine to reinforce elasticity and reduce breakage
- Keratin to rebuild and smooth the hair cuticle
Clients will notice that their hair not only looks better—it feels healthier and stronger after every use. According to Joico, hair treated with this shampoo is over two times stronger, making it ideal for chemically lightened or naturally fragile blonde and gray hair.
Advanced Color Defense
Hair color isn’t just vulnerable to brass from water and styling—UV exposure and environmental stressors also play a role. Joico Color Balance Purple Shampoo integrates green tea extract and UV absorbers to fight fading and preserve the integrity of your client’s color. Whether they’re sunbathing or spending their days in harsh lighting, their color will remain luminous and true-to-tone for longer.
Professional-Grade Purity
Joico knows that today's clients—and professionals—demand cleaner beauty. This formula is completely free of parabens and cruelty, giving you peace of mind when using it in your services. It’s an easy recommendation for clients who care about conscious choices without compromising on performance.
Smart Choice for Backbar
Joico Color Balance Purple Shampoo comes in a generous 1-liter size, perfect for backbar usage where consistency and performance matter most.
Why Professionals Choose Joico
Joico has long been a go-to for stylists who value science-backed results and salon-grade care. With the Color Balance Purple Shampoo, they’ve combined clinical precision with pampering formulas that elevate any blonding or gray coverage service. For professionals committed to excellence, this product becomes a staple in service menus.
Ideal Usage Scenarios
Perfect for:
- Clients undergoing platinum, ash, or gray coloring services
- Maintaining highlights, balayage, or all-over blondes between toning appointments
- Silver-haired clients battling dullness or brassiness
- Prepping hair before toners or glosses to ensure even application
Recommended usage: 2–3 times per week, depending on brassiness and desired tonal control. Pair with Joico Color Balance Purple Conditioner for maximum effect.
Conclusion-Free Confidence
Whether you’re elevating your service offerings with client-trusted solutions, Joico Color Balance Purple Shampoo is the purple powerhouse every professional toolkit needs. Reliable, reparative, and results-driven—it’s the salon-standard in blonding maintenance.
Details:- Instantly neutralizes unwanted yellow and warm tones in blonde hair
- Delivers long-lasting results for up to 12 washes
- Boosts shine and smoothness
- Makes hair over 2x stronger
- Controls static
- Contains violet pigments that attach to hair and neutralize yellow tones
- Green tea extract and UV absorbers help fight fading and tonal change
- Features SmartRelease™ Technology
- Liposome delivery system continuously releases rosehip oil, arginine and keratin to repair, strengthen and protect hair
- Cruelty free
- Free of parabens
