Curls Like Us Define & Seal Curl Defining Gelee / 8.5 oz. by Joico

Joico Curls Like Us Define & Seal Curl Defining Gelee. Unlock the potential of every curl with a professional-grade styling essential that performs beautifully behind the chair and on retail shelves. Joico Curls Like Us Define & Seal Curl Defining Gelee isn't just another curl product—it’s the kind of formulation that earns loyalty from stylists and clients alike. Designed to smooth frizz, shield hair from high heat, and enhance curl memory without sacrificing bounce or flexibility, this gelee delivers results that pros can count on from the first use.

The Curl Solution Professionals Rely On

In fast-paced salons and high-demand spa environments, hair care products must perform consistently. Joico’s Define & Seal Gelee caters to the high standards of professional stylists, ensuring curls are defined, polished, and protected every step of the way. It doesn’t just style—it seals in moisture while locking out humidity for up to 72 hours. That means longer-lasting results with less touch-up needed, making it a standout performer during service and for client homecare.

Frizz-Free Definition Without the Crunch

Say goodbye to the stiff, flaky gels of the past. This curl gelee provides a buildable medium hold that supports definition while maintaining the natural movement of every wave, coil, or ringlet. It adds a soft-to-the-touch finish that never feels sticky or brittle—making it ideal for use before blow-diffusing or air-drying curls with confidence. Your clients will leave with bounce and body that lasts through humidity, movement, and daily wear.

Advanced Protection for Every Curl Type

Heat styling is a reality in many curl-care routines, and Joico understands the need for protection. This formula safeguards curls with built-in thermal protection of up to 450°F (232°C), allowing stylists to diffuse, stretch, or twist curls without the fear of damage. It’s a crucial barrier between the strand and high heat, especially for fine or chemically treated textures.

Powered by Purposeful Ingredients

Joico Curls Like Us is more than just styling—it’s curl care with intention. The formulation includes smart, performance-driven ingredients that meet salon-quality standards and align with modern wellness values:

• Vegan Pea & Vegetable Protein Complex: A plant-based protein blend that mimics the keratin found naturally in hair, helping to reinforce the curl structure and restore elasticity without compromising softness.
• Moringa Seed Oil: This super ingredient is rich in antioxidants, vitamins A & E, zinc, and silica—perfect for revitalizing and nourishing curls at the scalp and strand level.
• Algae Oil: A bio-based oil derived from microalgae that provides omega 9 for long-lasting hydration, increased shine, and frizz management.

Ideal for Backbar and Retail Sales

Joico Curls Like Us Define & Seal isn’t just a must-have for in-salon use—it’s also a top choice for salon retail programs. Clients will love the touchable definition and anti-humidity hold, and stylists will appreciate its consistent performance on all curl types. Encourage your clients to extend their salon results at home with a formula that aligns with your professional standards. Its elegant packaging and clean formulation make it easy to recommend and retail confidently.

Who It’s For

This curl gelee is a game-changer for professionals working with natural curls, textured hair, or clients undergoing curl-enhancing treatments. Whether your clients have loose beachy waves or tightly coiled textures, the Define & Seal Gelee adapts to their needs. It works beautifully as part of a curl refresh routine or as a finishing product for polished, frizz-free styles.

Cruelty-Free & Conscious

More and more clients are asking for clean, ethically formulated products. Joico’s Define & Seal Gelee is 100% cruelty-free and made with sustainable, vegan-friendly ingredients—helping salons meet the growing demand for responsible beauty without sacrificing performance. Your clients can feel good about what they’re using, and you can feel confident recommending it.

Why It Belongs in Your Salon

Time is money in the salon world, and this product respects both. Its lightweight texture spreads easily through damp or dry hair, making application fast and seamless. It doesn’t flake or cake, and it layers well with other products—giving stylists maximum flexibility without compromising finish. With its medium hold, humidity protection, and curl-loving ingredients, this gelee can support everything from wash-and-gos to defined twist-outs to sleek curly updos. Stock it in your backbar for styling and offer it at your front desk as a pro-endorsed retail favorite—because the results speak for themselves.

Summary of Benefits

• 72-hour frizz and humidity protection
• Medium hold that enhances curl memory without stiffness
• Seals in moisture while allowing hair to breathe
• Heat protection up to 450°F
• Infused with vegan-friendly pea and veggie proteins
• Rich in antioxidants, vitamins, and hydrating oils
• Cruelty-free and ideal for wellness-conscious clients
• Perfect for professional styling and salon retail

Professionals know that great curls don’t happen by chance—they happen by choice. Joico Curls Like Us Define & Seal Curl Defining Gelee is that choice: reliable, luxurious, and performance-driven, designed to make your work shine and your clients feel their best.

• Reduces frizz and locks out humidity for 72 hours
• Seals in moisture
• Buildable medium hold won't weigh down curls
• Improves definition of your curls
• Provides heat protection up to 450°F (232°C)
• Vegan protein made from pea and vegetable proteins mimics the protein found naturally in hair
• Moringa seed oil is a natural source of antioxidants, vitamins A and E, zinc and silica
• Algae oil is a bio-based oil derived from microalgae and is a source of omega 9
• Cruelty free
• Great for Salon Retail!