Joico Defy Damage Detox Shampoo – Professional Purifying Solution. Every strand of hair tells a story. In the spa and salon world, where first impressions linger and healthy hair is the standard, build-up and dullness can undermine even the best styling efforts. Joico Defy Damage Detox Shampoo offers a transformative cleansing experience specifically designed for professionals who demand exceptional results without compromising hair integrity. With advanced detoxifying action and restorative ingredients, this shampoo is not just a cleanser—it’s a revitalizing treatment tailored for modern beauty services.
Purify Without Compromise
Hard water, heavy styling products, chlorine, and environmental pollutants constantly wage war on your clients’ hair. While many clarifying shampoos strip the hair of essential moisture, Joico Defy Damage Detox Shampoo takes a radically different approach—removing harmful impurities while preserving softness, shine, and vibrant color. This advanced formula offers salon professionals a reliable first step in any hair treatment, enabling you to start with a truly clean, balanced canvas that enhances subsequent services, whether it's coloring, smoothing, or deep conditioning.
Intelligent Detoxifying Formula
This shampoo is powered by a blend of high-performance detoxifiers and nourishing botanicals:
- Bio-based Chelator: Specifically formulated to lift away stubborn metallic impurities and mineral deposits commonly left behind by hard water or copper piping—factors that often dull hair color or interfere with chemical processing.
- Activated Charcoal: Derived from coconut husks, this porous natural purifier draws out excess oils, toxins, and product buildup, revitalizing the scalp and allowing hair to breathe freely again.
- Moringa Seed Oil: Rich in antioxidants, vitamins A and E, and silica, this botanical powerhouse adds moisture and essential nutrients, improving manageability and shine while defending against future environmental aggressors.
Advanced SmartRelease™ Technology
Joico’s patented SmartRelease™ delivery system reinforces hair from within. Infused with pea and vegetable proteins that mimic the structure of natural hair protein, it releases conditioning agents over time—even after rinsing—helping to fortify fragile strands. This continual repair action makes it the perfect partner for damaged or chemically treated hair, ensuring your clients leave the salon not only detoxed but also fortified against future stressors.
Ideal for Color-Treated Hair
Unlike many clarifiers, Joico Defy Damage Detox Shampoo is gentle on color. It lifts away chlorine and trace metals that can distort tone—especially those greenish hues left behind by pool water—without stripping away dye molecules. It’s the ultimate pre-color prep or weekly refresh, ideal for clients who swim, live in high-mineral water areas, or rely heavily on styling products.
Why Professionals Rely on It
Whether you run a high-end spa, boutique salon, or cater to wellness-conscious clients, this detox shampoo offers clear advantages:
- Vegan and Clean Formula: Free from sulfates, parabens, and mineral oil, aligning with growing client demand for health-forward beauty.
- Results in One Wash: Deeply purifies without multiple applications—an efficient tool for busy service schedules.
- Retail-Ready: With a sleek, modern design and easy-to-understand benefits, this product is ideal for salon retail, empowering your clients to maintain results between visits.
- Scalp-Friendly: Clients with sensitive scalps will appreciate its balanced pH and lightweight rinse-out formula.
How and When to Use
Apply to wet hair, lather thoroughly, and rinse. For deeply impacted hair—those exposed to frequent chlorine or mineral-rich water—allow the shampoo to sit for a few minutes to maximize detoxifying benefits. Ideal as a pre-treatment before coloring, keratin services, or conditioning masks. It can also be recommended as a weekly clarifier for at-home maintenance, adding another layer of value to your service offerings.
Crafted for the Professional Toolkit
Joico Defy Damage Detox Shampoo is more than just another product—it’s a performance tool. Designed to help beauty professionals unlock hair’s full potential, it enhances every stage of the service journey, from pre-cleansing to post-styling. With visible results after a single use, it helps elevate your client’s experience, boosts trust in your recommendations, and strengthens your retail offerings.
Client Confidence, Backed by Science
Your clients trust you to make their hair feel amazing—silky, touchable, and luminous. With this scientifically backed formula, you can confidently offer a solution that blends nature, biotechnology, and salon-proven results. Its detoxifying power helps color last longer, strengthens hair structure, and elevates your treatments from routine to remarkable.
Perfect Addition to Any Backbar and Retail Shelf
The generous liter size makes it a must-have backbar essential—economical for frequent use, yet professional-grade in every aspect. Meanwhile, its appealing packaging and clear performance benefits make it a client favorite in the retail space. Add this to your retail lineup to offer a premium detox solution that clients will thank you for, time and time again.
Joico Defy Damage Detox Shampoo is not just a cleanser—it’s your salon’s frontline defense against dullness, buildup, and damage. Empower your artistry and build long-term client satisfaction with this detoxifying essential that sets the foundation for stunning hair transformations.
Details:- Wash away hard water residue, trace minerals, product buildup and copper salts with this deep-cleansing shampoo that won’t leave hair feeling dry
- Formulated with a bio-based chelator and activated charcoal
- Builds bonds and transforms dull, lackluster locks into clean, soft hair
- A single cleanse with this clarifying formula deeply purifies, leaving hair and scalp feeling fresh while being gentle on color
- Bio-based chelator helps remove stubborn buildup, metals and hard water deposits
- Moringa seed oil is rich in vitamins A and E and silica
- Activated charcoal is a porous, absorbent material made from coconut husks, helping to trap impurities
- Vegan SmartRelease™ Technology, now made with pea and vegetable proteins that mimic the protein found naturally in hair
- Helps remove green tones in hair caused by chlorine exposure
- Color-safe
- Vegan
- Free of mineral oil, parabens and sulfates
- Great for Salon Retail!
