Joico Defy Damage In A Flash: 7-Second Bond Builder. When every second counts behind the chair, Joico delivers the ultimate time-saving treatment with *Defy Damage In A Flash 7-Second Bond Builder*. Designed to give beauty professionals a salon-grade transformation in just moments, this liquid-to-crème miracle worker is your new go-to for fast, effective hair strengthening. With visible results after a single rinse-out application, this treatment brings high-performance technology to the fast lane of hair repair—without slowing you down or compromising results.
Ideal for salons and spas that specialize in color services, hair rehab, or just want to elevate their rinse-out rituals, this powerhouse formula works its magic in just seven seconds—building internal bonds, restoring strength, and leaving hair feeling silky-smooth without residue or weight. Let your clients feel the difference before they even reach for a towel.
Maximum Impact in Minimum Time
Your clients want results—and they want them fast. Joico’s Defy Damage In A Flash doesn’t just meet expectations; it blows them away in record time. Built with cutting-edge bond-building technology, this treatment repairs structural damage within seconds while shielding strands from future stress. Whether you’re working with compromised, color-treated, or over-styled hair, this formula is a must-have tool for stylists who want to deliver luxury-level transformations on a time budget.
Why Salons Are Falling in Love
This product was crafted with professional performance in mind. What sets it apart?
- 7-second turnaround: Rapid treatment time means you can squeeze in effective damage repair even on your busiest days.
- Bond-building action: Targets the internal bonds of the hair shaft to reinforce strength from within.
- Up to 20x more resistance to breakage: Deliver instant protection that lasts through styling, coloring, and beyond.
- Liquid-to-crème formula: Applies like a liquid, transforms into a luxurious crème on contact—perfect for precise application and full saturation.
- Zero weight, zero residue: Enhances hair texture without flattening volume or leaving buildup.
Advanced Ingredients for Modern Haircare
Clients trust you for your expertise, and you can trust this formula for its powerhouse ingredients. The key player? Liquid keratin. As a fundamental component of healthy hair, keratin helps reconstruct and reinforce weakened fibers, bringing fragile strands back to life. This formula skips silicones (which can create a coating without repairing damage) and instead focuses on real, internal restructuring. It’s also safe for color-treated hair, meaning no compromise to vibrant tones or recent dye jobs. That’s damage control—done right.
The Professional's Secret Weapon
Whether you're prepping a client for a bold chemical treatment or wrapping up a session with a luxurious finishing touch, Defy Damage In A Flash is your all-in-one solution. Use it as a fast pre-treatment to fortify hair before coloring or lightening, or incorporate it into your finishing routine to lock in softness and protect your artistry. The silky feel it leaves behind adds a “wow” factor your clients can literally run their fingers through.
Retail Gold for Salons
Beyond in-salon use, this product is a retail opportunity waiting to happen. With results so immediate and impressive, your clients will want to take it home—and you’ll love the added revenue stream. Market it as a weekly damage-defense boost or a post-service maintenance essential. It’s especially ideal for clients with colored, highlighted, or chemically processed hair, who need ongoing support between appointments.
Clean Beauty That Performs
Today’s clients are more ingredient-savvy than ever. Joico makes it easy to meet those demands with a formula that is cruelty-free and silicone-free, aligning with your eco-conscious values while still packing serious performance. No fluff—just real results your clients will see and feel instantly.
How to Use
Apply to clean, damp hair. Saturate thoroughly and let sit for just 7 seconds—yes, that’s really all it takes. Rinse thoroughly. Follow with your usual styling routine or additional treatments as needed. For best results, use weekly or as a post-color or post-lightening step in your salon protocol.
Who It's For
Perfect for:
- Clients with color-treated, highlighted, or lightened hair
- Anyone dealing with breakage, dryness, or heat-styling damage
- Salons that need quick, visible results without long wait times
- Stylists who want to add a value-packed step to their rinse-out lineup
Elevate Your Service Menu
From the express bar to the deep-conditioning station, Joico’s 7-Second Bond Builder elevates your menu with a powerful service that’s easy to deliver and impossible to forget. With its fast results and professional-grade formula, it will quickly become one of the most recommended products in your salon. Add it to treatments, sell it at retail, and let the results speak for themselves—because strong, resilient, touchable hair is the best advertisement your salon could ask for.
Final Thoughts
Joico Defy Damage In A Flash is more than a treatment—it’s a game-changer for any stylist who wants to offer fast, effective solutions without compromising quality. Backed by science, trusted by professionals, and beloved by clients, this rinse-out bond builder earns its place on your backbar and your retail shelf. Say goodbye to long waits and hello to instant gratification.
Details:- Helps build bonds - delivering a 7-second transformation you can see and feel
- Unique liquid-to-crème formula, this swift hair protector helps build bonds, making hair stronger and less prone to breakage
- One quick, rinse-out treatment with visible results in seconds
- Hair is up to 20X more resistant to breakage
- Creates bonds and strengthens the hair structure
- Leaves hair silky smooth without weighing it down
- Includes liquid keratin, an essential building block of healthy hair
- Safe for color-treated hair
- Free of silicones
- Cruelty free
- Great for Salon Retail!
