Joico Defy Damage KBOND20 Power Masque 16.9 oz. Professional hair demands professional strength—and when your clients’ strands are compromised, dulled, or fragile from frequent coloring, thermal styling, or environmental exposure, they need more than moisture or basic conditioning. They need real bond repair. The Joico Defy Damage KBOND20 Power Masque delivers exactly that: deep restorative action that reinforces hair from the inside out, making it up to five times stronger while transforming the texture, shine, and resilience of each strand.
Powered by Joico’s K-Pak Keratin Technology and their next-gen SmartRelease™ system, this salon-exclusive masque doesn’t just pamper the hair—it revitalizes its very structure. Hair professionals across the industry trust this formula to visibly improve damage in a single treatment, enabling them to provide immediate, noticeable results that keep clients coming back. Whether you're performing post-color repair or adding a layer of luxurious wellness to your service menu, this masque is the high-performance solution that elevates your treatments and builds serious loyalty.
Performance-Driven Formula for Elite Hair Repair
The KBOND20 Power Masque is far more than a conditioner—it's a professional-grade bond-building powerhouse crafted specifically to fortify weakened, compromised hair. Through patented SmartRelease™ Technology, a continuous infusion of keratin, arginine, and rosehip oil works overtime to repair, strengthen, and shield the hair shaft. This innovative time-release delivery mechanism ensures long-lasting results beyond the rinse, perfect for clients who expect nothing less than enduring beauty.
The Science of Healthy, Resilient Hair
What sets the Joico Defy Damage KBOND20 Masque apart is its precise use of amino acids and advanced lipid technology. Every pump delivers 18 essential amino acids—including arginine, a powerful protein found naturally in strong, healthy hair. These molecular building blocks penetrate deeply, rebuilding the structural integrity of weakened areas. Moringa seed oil—rich in vitamins A & E and protective silica—adds antioxidant defense against free radicals and pollution, safeguarding your work and your client’s investment in salon treatments.
How to Use in Professional Settings
Perfect for back-bar applications, this masque shines in intensive repair treatments, post-color services, or as part of a restorative protocol for long-term clients struggling with breakage, dullness, or rough texture. Apply to clean, damp hair and allow it to penetrate for 5–10 minutes under a cap or steamer to amplify its restorative effects. For maximum transformation, follow with a cool rinse to seal the cuticle and lock in strength.
Clean, Ethical, and Conscious Care
Today’s beauty professionals and clients demand more than results—they want formulas that align with values. The Defy Damage KBOND20 Power Masque checks every box: it's free of parabens, cruelty-free, and color-safe. That means you can offer high-impact repair without compromising your salon’s commitment to clean and responsible care.
Why Professionals Choose Joico KBOND20
In a competitive market, the difference between a satisfied client and a loyal one often comes down to results. Joico’s KBOND20 Power Masque earns its place in the elite tier of back-bar essentials because it delivers immediate transformation and builds long-term health. With a single treatment, professionals report dramatic improvements in shine, elasticity, and softness—qualities your clients can see and feel from the first rinse.
Whether you’re repairing a color correction, prepping for a special event, or restoring long-neglected hair, this masque gives you the confidence to promise excellence—and the tools to deliver it. When paired with the full Defy Damage system, it becomes a foundational piece of a comprehensive bond-building strategy that elevates every service on your menu.
Make It Part of Your Salon Experience
The Joico Defy Damage KBOND20 Power Masque belongs in every salon that takes hair health seriously. From high-end color studios to fast-paced blowout bars, it provides versatile, reliable repair that enhances your results and showcases your technical artistry. Offer it as a standalone intensive service or include it as a value-added treatment with color, highlights, or chemical smoothing.
For clients who struggle with visible breakage, dullness, or brittle strands, this masque isn’t just a treatment—it’s a turning point. And for professionals, it’s a trust-building tool that proves your commitment to excellence in every rinse.
Details:- Bond-building treatment that doubles down on technology for 5X stronger hair
- Builds and protects bonds
- Rich hydration
- Instantly detangles
- Normalizes pH
- Powered by K-Pak Keratin Technology, honoring Joico’s legacy of strength and resilience
- Protective lipids act as a first line of defense against pollution
- 18 essential amino acids including arginine, found naturally in healthy hair
- Moringa seed oil, an antioxidant rich in vitamins A and E, plus silica
- SmartRelease™ Technology delivery system packs a punch by continuously releasing a trifecta of healthy-hair ingredients—rosehip oil, arginine and keratin
- Helps repair, strengthen and protect hair from the cumulative effects of daily styling
- Color safe
- Cruelty free
- Free of parabens
