Joico Defy Damage KBOND20 Power Masque 5.1 oz. When it comes to professional results, salon clients expect their hair to be not just styled—but transformed. That's where Joico's Defy Damage KBOND20 Power Masque earns its place in your backbar. This potent, results-driven treatment delivers measurable strength, unmatched softness, and superior protection with every use. Designed with cutting-edge K-Pak keratin technology and powered by bond-building innovation, it’s the ideal solution for hair that’s suffered damage from heat styling, color processing, or environmental stressors.
From detangling to defending, this masque does more than just condition—it repairs, fortifies, and protects every strand. And for professionals looking to add high-performance treatments to their retail shelf or service menu, this mask stands out as both an indulgent in-salon ritual and a client take-home must-have.
Deep Strength and Resilience with Every Application
The KBOND20 Power Masque takes Joico’s legacy of strength to the next level by leveraging their iconic K-Pak protein technology and enhancing it with next-gen bond-building ingredients. This advanced formula delivers 5X stronger hair—ideal for chemically compromised clients or those with brittle, fragile strands. The unique bond-building system penetrates deep into the hair structure, rebuilding broken links and reinforcing strands from the inside out.
What’s Inside Matters: Hero Ingredients & Technology
This power masque isn’t just rich in performance—it’s rich in ingredients that professionals trust and clients love. Inside every 5.1 oz tube, you’ll find:
- 18 essential amino acids, including arginine—crucial for strengthening and maintaining elasticity in the hair shaft
- Moringa seed oil packed with vitamins A & E plus silica for antioxidant protection and moisture infusion
- SmartRelease™ Technology: a slow-release delivery system that continuously infuses hair with rosehip oil, arginine, and keratin for extended protection
- Protective lipids that guard against the daily onslaught of pollution and external aggressors
The result? A sophisticated formula that intelligently restores, protects, and hydrates hair without weighing it down. The added benefit of pH normalization ensures optimal hair health and scalp comfort, making this masque a smart choice for all hair types, including color-treated locks.
Visible Results After Just One Use
Your clients won’t need convincing—the results speak for themselves. Immediately after rinsing, hair feels silkier, more manageable, and visibly healthier. Detangling becomes a breeze, breakage is reduced, and frizz is noticeably diminished. Clients will leave the chair with glossy, nourished hair that feels salon-fresh for days.
Regular use strengthens the internal hair structure and builds resilience to future damage. It’s an essential recovery mask for clients undergoing frequent chemical services or using hot tools on a daily basis.
Safe, Cruelty-Free & Ideal for Retail
In an era where clients are increasingly ingredient-conscious, this formula checks all the right boxes: it's paraben-free, color-safe, and cruelty-free. That makes it an easy add-on retail item for conscious consumers and a perfect upsell for stylists looking to extend salon results at home.
Whether you're incorporating it into a premium bond-building treatment during services or stocking your retail shelves, this masque adds serious value to your professional offering. With Joico's trusted name and scientific innovation behind it, you're delivering more than a conditioning product—you're offering a reparative experience that aligns with modern haircare standards.
How to Use It in Your Service Menu
Use post-color, post-lightening, or anytime clients’ hair needs a strengthening reset. Apply after shampooing and leave on for 5–10 minutes. Rinse thoroughly and style as desired. It pairs beautifully with Joico's Defy Damage Shampoo and Conditioner for a complete bond-protecting regimen. For even better results, suggest clients purchase the masque for at-home weekly use—enhancing loyalty and extending the benefits of their in-salon treatments.
Why Your Clients Will Ask for It by Name
Today’s client is educated, empowered, and expects their salon to deliver long-term hair wellness—not just surface-level shine. The Joico Defy Damage KBOND20 Power Masque is formulated to meet this demand with clinical-grade results, luxurious texture, and visible benefits. The lightweight yet deeply reparative texture ensures that every hair type, from fine to coarse, enjoys the benefits without compromise.
It’s more than a mask—it’s a promise of resilience, health, and professional polish. The ultimate upgrade to your backbar essentials and a must-have for your retail lineup.
Empower your clients. Elevate your services. Rebuild their hair's integrity with every wash.
Details:- Bond-building treatment that doubles down on technology for 5X stronger hair
- Builds and protects bonds
- Rich hydration
- Instantly detangles
- Normalizes pH
- Powered by K-Pak Keratin Technology, honoring Joico’s legacy of strength and resilience
- Protective lipids act as a first line of defense against pollution
- 18 essential amino acids including arginine, found naturally in healthy hair
- Moringa seed oil, an antioxidant rich in vitamins A and E, plus silica
- SmartRelease™ Technology delivery system packs a punch by continuously releasing a trifecta of healthy-hair ingredients—rosehip oil, arginine and keratin
- Helps repair, strengthen and protect hair from the cumulative effects of daily styling
- Color safe
- Cruelty free
- Free of parabens
- Great for Salon Retail!
