Joico Defy Damage Protective Conditioner 8.5 oz. Give your clients the strength, resilience, and vibrant longevity their hair craves—without compromising on softness or manageability. Designed for the high standards of salon professionals, Joico Defy Damage Protective Conditioner is the daily defense your treatments deserve, infusing every strand with power to resist damage and preserve color brilliance.
Revive, Repair, and Reinforce with Every Use
This is no ordinary conditioner—it's a multi-action shield crafted with cutting-edge technology and nutrient-rich botanicals. Ideal for clients with color-treated, chemically processed, or heat-styled hair, Joico Defy Damage Protective Conditioner delivers essential moisture and protection without weighing down delicate strands. The result? Instantly detangled, touchably soft, and brilliantly shiny hair that resists daily wear and tear.
SmartRelease™ Technology for Continuous Protection
At the heart of this professional-grade conditioner is Joico's patented SmartRelease™ Technology—an advanced delivery system that infuses hair with a consistent dose of reparative ingredients. This trio of keratin, arginine, and rosehip oil is continuously released into the hair fiber, working around the clock to strengthen bonds and restore resilience from within.
- Keratin rebuilds the hair’s natural protein structure, reversing signs of thermal, chemical, and mechanical damage.
- Arginine, a key amino acid, helps reinforce internal bonds while promoting bond renewal over time.
- Rosehip Oil supplies vital antioxidants that nourish and protect color-treated hair from fading and dullness.
Moringa Seed Oil: Nature's Defense
Known as the “miracle tree,” moringa is packed with antioxidants, vitamins A and E, and silica—essential nutrients that promote healthy, strong, and visibly vibrant hair. This ingredient not only helps protect from environmental stressors like pollution and UV rays but also restores moisture balance and natural elasticity for longer-lasting results between salon visits.
Salon-Trusted Results That Speak for Themselves
For beauty professionals, every product must perform under pressure—Joico Defy Damage does just that. With consistent use, it helps repair hair from the cumulative effects of heat styling, environmental exposure, and salon treatments. Clients notice the difference immediately: detangled strands, increased softness, and noticeable shine from root to tip.
- Lightweight daily conditioner that won’t build up or leave residue
- Locks in professional color services for visibly longer-lasting vibrance
- Supports hair’s structural integrity between salon visits
- Ideal for use as part of a salon retail program—boost your revenue with a product your clients will request by name
Professional-Grade & Client-Approved
Every spa and salon professional needs a product that delivers visible transformation without requiring extra steps or time. With Joico Defy Damage Protective Conditioner, you offer your clients high-performance care backed by science and enriched with nature. Whether you’re preserving fresh color, repairing stressed strands, or adding luxurious softness to the final rinse, this conditioner becomes an essential part of your daily haircare toolkit.
Why Professionals Choose Defy Damage
When reputations are built on results, choosing the right product matters. Joico’s formulation is cruelty-free, ultra-nourishing, and designed specifically for salon-level outcomes. This makes it ideal not just for backbar use but also for upselling to clients seeking to extend their service benefits at home.
- Color vibrancy lasts longer with bond-preserving technology
- Moisture replenishment without heaviness
- Softens, shines, and shields—all in one formula
- Cruelty-free, professional-quality formulation
Daily Luxury, Professional Confidence
When clients fall in love with their hair after a service, they’ll ask what you used—and now you can hand them the exact solution: Joico Defy Damage Protective Conditioner. Built for performance, elevated by science, and powered by ingredients that deliver visible results, this is the conditioner your backbar—and retail shelf—has been waiting for.
Details:- For bond strengthening and color longevity
- Replenish moisture and build resilience every day without weighing hair down
- SmartRelease™ Technology delivery system packs a punch by continuously releasing a trifecta of healthy-hair ingredients—rosehip oil, arginine and keratin
- Helps repair, strengthen and protect hair from the cumulative effects of daily styling
- Protective lipids act as the first line of defense to help prevent thermal, chemical, styling and UV damage
- Moringa seed oil adds a rich source of antioxidants, vitamins A and E and silica—all fundamental to creating healthy, strong, damage-resistant hair
- Arginine, a smart-bonding molecule with both positive and negative sites, helps to strengthen hair bonds and encourage bond renewal
- Helps prevent and protect from daily damage
- Boosts vital moisture
- Instantly detangles
- Leaves hair soft, shiny and healthy
- Cruelty free
- Great for Salon Retail!
