Joico Defy Damage Protective Masque for Professional Bond Repair. When your clients depend on you to protect the integrity of their hair—especially after coloring, chemical services, or daily heat styling—you need a masque that delivers deep, transformative repair without compromise. The Joico Defy Damage Protective Masque is a salon-grade solution engineered to fortify hair structure, amplify color longevity, and impart immediate softness and shine. Designed with the professional in mind, this treatment ensures hair remains resilient, radiant, and ready for the demands of styling.
Bond Strengthening Meets Color Longevity
Every color service weakens the hair’s natural bond structure, and repeated heat exposure only amplifies the damage. The Defy Damage Protective Masque addresses this challenge head-on. Powered by Joico’s advanced SmartRelease™ Technology, this potent formula targets weakened bonds to rebuild strength from within, protecting hair at the molecular level.
Its trifecta of powerhouse ingredients—rosehip oil, arginine, and keratin—is continuously released into each strand, reinforcing the internal structure and reviving hair with each use. As a result, clients leave the chair with visibly healthier, more resilient hair and return with longer-lasting color vibrancy and noticeably less breakage.
Technology That Transforms
At the heart of the Joico Defy Damage experience is SmartRelease™ Technology, a cutting-edge delivery system that dispenses critical nutrients steadily over time. Unlike other treatments that offer only short-term softness, this system keeps replenishing the hair with what it needs most—resulting in progressive repair and lasting protection between appointments.
- Rosehip Oil: Packed with essential fatty acids, this botanical treasure seals the cuticle, enhances moisture retention, and adds reflective shine.
- Arginine: A unique amino acid with both positive and negative charges, it targets broken bonds and helps foster the regeneration of new ones.
- Keratin: The building block of hair, it reinforces weakened strands and restores strength to areas damaged by heat, chemicals, or coloring.
Client Confidence Through Visible Results
Professionals need products that deliver consistent, high-impact results. Joico’s Defy Damage Masque provides that reliability by dramatically reducing signs of wear while enhancing hair’s natural luster. From the first application, your clients will notice:
- Softer, silkier hair that’s easier to detangle and style
- Significant reduction in breakage and split ends
- Enhanced color retention that resists fading for weeks
- Increased resistance to thermal and environmental stressors
Unlike heavy masks that weigh the hair down, this deeply reparative treatment leaves hair feeling featherlight, full of movement, and touchably smooth—ideal for all hair types, including color-treated, chemically processed, and textured hair.
Rich Ingredients for Professional-Grade Nourishment
The formulation goes far beyond surface-level shine. Moringa seed oil, a nutrient-rich antioxidant powerhouse, saturates each strand with vitamins A and E, zinc, and silica. These vital components help build stronger, damage-resistant hair that stands up to daily styling, pollution, and UV exposure.
The inclusion of protective lipids creates a shield around the hair fiber, acting as a barrier against aggressive external elements like chemical treatments, flat irons, and harsh sunlight. With every use, you’re not just treating damage—you’re proactively preventing it.
Perfect for Backbar & Retail
The Joico Defy Damage Protective Masque isn’t just a staple for in-salon services—it’s also a lucrative addition to your retail lineup. Clients will appreciate the results they see in the chair and will be eager to maintain their salon look between visits.
Its high-performing formula and immediate results make it an easy recommendation during consultation. Whether you're using it post-color service or upselling it as a weekly at-home treatment, this masque becomes an essential component in every client's hair care routine.
Trusted by Professionals, Loved by Clients
Joico is known for developing formulas backed by science and loved by stylists around the globe. This masque embodies their philosophy of merging advanced research with real-world functionality. It’s cruelty-free, reliably effective, and crafted with the professional’s needs in mind.
With the Defy Damage Protective Masque in your arsenal, you empower clients to defy everyday stressors, preserve their color, and maintain salon-quality results long after they’ve left your chair.
How to Use for Maximum Impact
To unlock its full potential, apply the masque to clean, damp hair after shampooing. Distribute evenly from mid-length to ends and leave on for 2–5 minutes before rinsing thoroughly. Use 1–2 times per week or as needed, especially following color or chemical services.
For professionals, incorporate into your color care or bond-building services to provide clients with instant restoration and long-term protection, making it an ideal backbar treatment and a perfect finishing touch to any service.
Why This Masque Belongs in Your Salon
Your clients demand more than just beautiful hair—they want healthy, resilient strands that shine with strength and color that holds its brilliance. The Joico Defy Damage Protective Masque delivers those expectations and more, giving you the tools to exceed client satisfaction and boost your salon’s retail potential.
Whether you're treating chemically compromised hair or simply elevating a client’s weekly self-care ritual, this masque offers the professional power and proven results you need to make a lasting impression.
Details:- For bond strengthening and color longevity
- Powerful treatment goes deep to infuse hair with a brilliant, bond-strengthening defense system
- Less breakage, more protection from heat styling and hair has instant softness and shine
- SmartRelease™ Technology delivery system packs a punch by continuously releasing a trifecta of healthy-hair ingredients—rosehip oil, arginine and keratin
- Helps repair, strengthen and protect hair from the cumulative effects of daily styling
- Protective lipids act as the first line of defense to help prevent thermal, chemical, styling and UV damage
- Moringa seed oil, a rich source of antioxidants, vitamins A and E and silica—all fundamental to creating healthy, strong, damage-resistant hair
- Arginine, a smart-bonding molecule with both positive and negative sites, helps to strengthen hair bonds and encourage bond renewal
- Helps rebuild broken hair bonds
- Deeply replenishes hair without weighing it down
- Proactively builds hair’s resistance to damage
- Leaves hair soft, shiny and healthy-looking
- Cruelty free
- Great for Salon Retail!
