Joico Defy Damage Protective Shampoo 10.1 oz. Professional colorists and stylists know that every wash is a chance to either protect or damage the integrity of the hair. Joico Defy Damage Protective Shampoo makes the decision easy: it's a transformative daily cleanser engineered to preserve hair health, boost shine, and safeguard color vibrancy with every luxurious lather. This salon-grade solution does more than clean—it fortifies and enhances, making it an indispensable staple in the backbar and a premium retail opportunity for clients invested in keeping their color fresh and their strands resilient.
Cutting-Edge Protection for Color-Treated Hair
Every bottle of Joico Defy Damage Protective Shampoo is packed with technology that targets the key issues faced by color-treated and chemically processed hair: fading, dryness, brittleness, and breakage. Stylists can rest easy knowing that every wash reinforces, rather than weakens, the bonds within the hair shaft.
The SmartRelease™ Technology is a proprietary delivery system that steadily releases a powerhouse trio of rosehip oil, arginine, and keratin to repair and strengthen hair from the inside out. This gradual release mechanism ensures continued nourishment even after rinsing, creating an extended protective effect clients can feel after every shampoo.
Advanced Formula Meets Daily Use
Unlike many sulfate-free shampoos that struggle to produce a satisfying lather, Joico’s formula offers a rich, luxurious foam that gently sweeps away buildup, pollutants, and impurities—without stripping natural oils or compromising color-treated strands. The balance between cleansing and care is ideal for daily use in professional environments, whether prepping hair for styling or cleansing after chemical services.
The Science Behind the Shine
Joico doesn’t rely on gimmicks—this shampoo delivers results that are scientifically backed and stylist-approved. The inclusion of protective lipids forms the first line of defense against environmental aggressors, styling damage, and UV exposure. Moringa seed oil, rich in vitamins A and E as well as silica, floods hair with antioxidants, promoting not only softness and shine but enhanced elasticity and resistance to daily stressors.
Crucially, arginine plays a dual role in this formula. As a smart-bonding molecule with both positive and negative binding sites, it strengthens weakened areas of the cuticle and facilitates new bond formation. This means hair feels noticeably more resilient, smoother, and shinier over time—even after just one wash.
Results Stylists Can Trust, Clients Can See
Hair that’s been exposed to color, bleach, heat, or chemical straighteners needs more than cleansing—it needs rejuvenation. Joico Defy Damage Protective Shampoo bridges the gap between treatment and maintenance. Used consistently, it dramatically reduces signs of wear-and-tear and boosts the longevity of professional services, whether highlights, balayage, or full-coverage color.
For Backbar & Retail: Elevate Every Client Experience
Stylists can confidently incorporate Joico Defy Damage into daily salon routines, knowing it prepares the hair for cutting, coloring, or styling without interfering with results. Plus, it's a compelling retail product—clients can continue the bond-strengthening process at home, extending the life of their color and the integrity of their strands between appointments. Its elegant packaging and spa-worthy scent also enhance shelf appeal.
And with its cruelty-free, sulfate-free formulation, it meets the standards of conscious professionals and clients alike.
The Competitive Edge in Your Professional Arsenal
In an increasingly saturated market of so-called “protective” shampoos, Joico Defy Damage stands apart by offering real science, salon-tested results, and a user experience that feels truly premium. Whether you’re a color specialist, a blowout expert, or a stylist managing chemically compromised hair, this shampoo earns its spot on your shelf—and your clients’ bathrooms—with every single use.
With Joico’s Defy Damage line, you’re not just washing hair—you’re elevating the integrity of every strand. Give your clients the kind of daily defense their hair deserves and enjoy the confidence that comes from using a product trusted by top professionals across the globe.
Great for:
Joico Defy Damage Protective Shampoo isn’t just another bottle on the shelf—it’s an investment in client satisfaction and service results that last well beyond the chair.
Size: 10.1 oz / 300 ml
Pro Tip: For best results, pair with Joico Defy Damage Protective Conditioner and Joico’s Pro Series treatments for a complete, bond-building regimen.
Details:- Rich, luxurious lather infused with damage-preventing ingredients
- Gentle daily cleanser that swiftly removes dirt, impurities and buildup without roughing up the hair cuticle or stripping vibrant color
- Cutting-edge technology combined with powerful protectants creates hair that's brilliantly resilient
- SmartRelease™ Technology continuously releases a trifecta of healthy hair ingredients—rosehip oil, arginine and keratin
- Helps repair, strengthen and protect hair from the cumulative effects of daily styling
- Protective lipids serve as the first line of defense against thermal, chemical, styling and UV damage
- Moringa seed oil provides a rich source of antioxidants, vitamins A and E and silica—fundamental to creating healthy, strong, damage-resistant hair
- Boosts shine and softness
- Arginine's smart-bonding molecule, with both positive and negative sites, strengthens hair bonds and encourages bond renewal
- Results in shiny, smooth, clean strands—wonderfully resilient and healthy-looking
- Cruelty free
- Free of sulfates
- Great for Salon Retail!
