Joico Defy Damage Protective Shampoo Liter. Give your clients the gift of resilient, radiant hair with Joico Defy Damage Protective Shampoo. Specially formulated for professionals who demand more from their daily cleansers, this luxurious shampoo not only gently washes away impurities but builds a powerful defense against the daily assault of styling tools, environmental stressors, and chemical services. It's not just a shampoo—it's a foundational treatment that reinforces hair from within, ensuring every strand is stronger, shinier, and better protected with every wash.
Elevate Haircare with Advanced Bond Protection
Joico’s Defy Damage Protective Shampoo is your go-to solution for clients whose hair needs more than just cleansing. This advanced formula goes beyond surface-level cleaning—it’s a bond-strengthening cleanser crafted to preserve the vibrancy of color-treated hair while defending against further damage. Ideal for salon treatments and aftercare retail, it transforms weakened locks into glossy, fortified strands from the very first use.
At the heart of this professional-grade formula lies SmartRelease™ Technology, Joico’s patented delivery system that slowly dispenses a powerhouse trio of healthy-hair nutrients—rosehip oil, arginine, and keratin. Each ingredient plays a crucial role in not only repairing past damage but building hair's future resilience:
- Rosehip Oil: Packed with antioxidants, it nurtures each strand while sealing in moisture and color vibrancy.
- Arginine: A smart bonding molecule that reinforces weak spots and promotes internal bond renewal, offering a targeted strengthening effect.
- Keratin: A natural building block of hair, it restores structure, improves texture, and enhances overall strength and elasticity.
Unmatched Protection for Color and Style Longevity
This shampoo is an indispensable tool for professionals managing color-treated or chemically processed hair. With each use, it creates a barrier against common culprits of damage—UV rays, heat styling, and environmental pollutants—without stripping hair of its essential oils or vibrant hues. Protective lipids act as a shield, helping maintain the integrity of hair that’s been lightened, colored, or thermally styled. Your clients will notice the difference immediately: softer, silkier, and noticeably more manageable hair with a gleaming finish.
The Power of Moringa Seed Oil and Sulfate-Free Cleansing
Professional clients know that harsh sulfates can wreak havoc on delicate, color-treated hair. Joico has eliminated these aggressive agents in favor of a sulfate-free cleanser that’s gentle enough for daily use, yet powerful enough to remove buildup and product residue.
With Moringa seed oil, an ingredient prized for centuries in Ayurvedic beauty rituals, this shampoo delivers a rich infusion of antioxidants, vitamins A and E, and silica—nutrients that fortify each strand from the inside out. The result is hair that feels renewed, rejuvenated, and primed for styling.
Ideal for Backbar & Salon Retail Shelves
Whether you’re stocking your backbar with dependable products for daily client services or looking to increase your retail offerings with high-performance formulas, Joico Defy Damage Protective Shampoo stands out. This liter-sized powerhouse is perfect for high-volume usage in busy salons and also serves as an excellent retail solution for clients seeking salon-quality results at home.
- Cruelty-Free: Kind to hair, kind to animals. Joico’s ethical commitment shines through in every bottle.
- Boosts Shine and Softness: Clients experience noticeably smoother, shinier, and more manageable hair—ideal for post-service satisfaction.
- Color Longevity: Helps preserve hair color brilliance, reducing fade and extending the life of expensive salon services.
- Bond Repair in Every Wash: Reduces breakage and encourages stronger hair over time, making it a true multitasking formula.
Who Is It For?
Tailored for salon professionals who service clients with color-treated, compromised, or fragile hair, Joico Defy Damage Protective Shampoo offers results you can rely on—and your clients can feel. From stylists seeking a luxurious shampoo to support premium color services, to salons needing a trustworthy cleanser that enhances client satisfaction, this product delivers unmatched performance. It’s the perfect addition to your professional toolkit and your retail strategy alike.
Why Professionals Choose Joico Defy Damage
Every element of this shampoo was designed with the salon environment in mind: the look, the scent, the feel, and—most importantly—the results. Professionals trust Joico for its innovation and efficacy, and this shampoo is no exception. The rich, creamy lather provides a sensorial experience that leaves both stylist and client confident in their choice. With each wash, hair feels fortified and looks luminous, offering tangible results that keep clients coming back and purchasing again.
Enhance Your Service Experience
Pair Joico Defy Damage Protective Shampoo with the Defy Damage Conditioner and Masque for a complete system that elevates every service you provide. Ideal for pre-color treatments or post-chemical services, this shampoo lays the foundation for vibrant results and long-term client satisfaction. Whether used as part of your daily services or as a retail recommendation, it creates a full-circle experience of care, protection, and luxury.
Professionals know that beautiful hair starts with strong foundations—and Joico Defy Damage Protective Shampoo is the first step toward that goal. Empower your clients to maintain their salon results and enjoy healthier hair every day.
Details:- Rich, luxurious lather infused with damage-preventing ingredients
- Gentle daily cleanser that swiftly removes dirt, impurities and buildup without roughing up the hair cuticle or stripping vibrant color
- Cutting-edge technology combined with powerful protectants creates hair that's brilliantly resilient
- SmartRelease™ Technology continuously releases a trifecta of healthy hair ingredients—rosehip oil, arginine and keratin
- Helps repair, strengthen and protect hair from the cumulative effects of daily styling
- Protective lipids serve as the first line of defense against thermal, chemical, styling and UV damage
- Moringa seed oil provides a rich source of antioxidants, vitamins A and E and silica—fundamental to creating healthy, strong, damage-resistant hair
- Boosts shine and softness
- Arginine's smart-bonding molecule, with both positive and negative sites, strengthens hair bonds and encourages bond renewal
- Results in shiny, smooth, clean strands—wonderfully resilient and healthy-looking
- Cruelty free
- Free of sulfates
- Great for Salon Retail!
