Joico JoiFull Volumizing Shampoo 10.1 oz for Salon-Ready Fullness. If your clients are craving volume that lasts and shine that speaks for itself, this is the bottle to reach for. Joico JoiFull Volumizing Shampoo delivers plush, long-lasting fullness from the very first wash. Designed for fine to medium hair, this powerful formula works double-duty—cleansing gently while adding instant body, bounce, and structure. Whether you’re prepping hair for a high-volume blowout or maintaining daily fullness, this shampoo performs with professional consistency, every time.
Lightweight Power for Thicker, Fuller Hair
This isn't just a volume shampoo—it's a foundation for transformation. Joico's JoiFull Volumizing Shampoo is infused with a powerhouse blend of rice protein and bamboo extract to encourage stronger, thicker strands while infusing each hair fiber with essential nutrients. Fine and limp hair becomes visibly plumper and resilient, resisting collapse even in humid environments.
Formulated to elevate fullness without heaviness, its lightweight lather rinses clean and leaves no residue, making it ideal for professional use behind the chair and perfect for retail to your volume-hungry clients.
SmartRelease™ Technology: Hair Protection Engineered for Stylists
Behind the shine and strength lies Joico’s exclusive SmartRelease™ Technology—a liposomal delivery system that infuses the hair with a time-released cocktail of keratin, arginine, and rosehip oil. These carefully selected ingredients not only support immediate volume results but provide continued protection from styling heat, mechanical damage, and environmental stressors.
For stylists, that means healthier hair with less breakage and more shine. For clients, it means longer-lasting salon styles with minimal upkeep.
The Ideal Retail Add-On for Volume-Obsessed Clients
Stylists love it for its performance; clients love it for its feel. The luxurious lather provides a sensorial cleansing experience while prepping hair for volume-building conditioners and stylers. When paired with the JoiFull Volumizing Conditioner and Styler, the results are salon-worthy volume with unbeatable shine and softness.
This product isn’t just great for your backbar—it’s a high-performance retail opportunity. Volume is one of the most sought-after results in professional care, and Joico delivers with a formula that works immediately and visibly. Clients who try it once will be coming back for more.
Why Pros Choose Joico JoiFull Volumizing Shampoo
- Exceptional Volume: Rice protein and bamboo extract work synergistically to add body and texture without buildup.
- 24-Hour Style Retention: Holds volume and shape well past the blow-dry session—ideal for weddings, events, or just full-hair confidence days.
- Humidity Resistance: Locks in volume, repels frizz and collapse for clients in all climates.
- Strength & Shine: SmartRelease™ Technology continuously fortifies and adds luster with every use.
- Color-Safe and Cruelty-Free: Gentle on chemically treated hair and never tested on animals, aligning with ethical spa and salon values.
- Retail Ready: Eye-catching packaging and immediate results make this a high-conversion retail item on your front desk.
Recommended For
Ideal for fine to medium hair types that struggle with limpness or lack of shape. Also perfect for extension clients looking to refresh roots without drying out ends. Stylists can rely on it for foundational volume before sculpting, setting, or heat styling—and clients will appreciate the simplicity of full-bodied results at home.
Professional Tips for Maximum Results
Apply to wet hair and lather from roots to ends using your fingertips to massage and lift the scalp. Rinse thoroughly and follow with JoiFull Volumizing Conditioner. For extra hold and texture, layer with the JoiFull Volumizing Styler before blow-drying. Retail all three as a take-home system to boost client loyalty and ensure consistency between appointments.
Backbar & Retail Potential
With Joico’s salon-tested formulation and standout performance, this shampoo makes a solid investment in your backbar inventory. Its widespread appeal ensures fast retail turnover, especially when bundled into volume-specific treatments or home care kits. A single bottle delivers visible transformation—and trust—that keeps your clients returning for the full JoiFull experience.
Volume is more than a trend—it’s a demand. And Joico JoiFull Volumizing Shampoo delivers it without compromise. Add it to your salon lineup to offer clients a lift they’ll not only feel but see from the very first wash.
Details:- Fuller, thicker, bouncier hair
- 24-hour style retention
- Provides long-lasting humidity protection
- Instantly adds shine
- Rich lather gently yet thoroughly cleanses hair
- Adds instant, lightweight body
- Contains rice protein to strengthen and thicken hair while adding lift
- Contains bamboo extract to build volume and promote thicker, stronger, shinier strands
- Features SmartRelease™ Technology
- Liposome delivery system continuously releases ingredients to protect hair from daily styling damage
- Cruelty free
- Great for Salon Retail!
