Joico K-PAK Reconstructor: Restore Strength & Shine to Damaged Hair. When your clients’ hair is on the brink of breakage, overly processed, dry, brittle, or simply tired from everyday heat styling, Joico’s K-PAK Reconstructor isn’t just a solution—it’s a hero in a tube. Designed with professional performance in mind, this award-winning treatment works like a deeply nourishing reset button, offering real transformation in just one application.
With its scientifically engineered formula and salon-proven results, this deep-penetrating treatment helps rebuild hair from the inside out, replenishing critical proteins, essential fatty acids, and protective compounds that restore hair's natural elasticity and resilience. For beauty professionals looking to impress clients with visibly healthier, softer, and stronger hair, K-PAK is a must-have in every backbar.
Clinical-Strength Results for Salon-Quality Repair
This isn’t just any conditioning mask—it’s a clinically backed, structurally reparative treatment that delivers measurable improvements. The Joico K-PAK Reconstructor boasts:
- 64% less breakage after just one use*
- Instant softness and manageability
- Enhanced shine and vibrancy, especially on color-treated strands
- Elasticity restored, making hair easier to style and maintain
*Based on laboratory testing of damaged hair treated with K-PAK Reconstructor vs. non-conditioning shampoo.
Why It Works: Smart, Targeted Technology
Joico understands hair at the molecular level. The K-PAK Reconstructor is built around its groundbreaking SmartRelease™ Technology—a liposome delivery system that continuously releases a trio of hair-saving ingredients: keratin, arginine, and rosehip oil. These ingredients target damage precisely where it occurs, ensuring lasting strength and protection from daily aggressors.
The treatment also includes:
- Keratin – A powerhouse protein naturally found in hair that fills in damage and reinforces the hair structure
- Guajava Fruit Extract – A vitamin-rich tropical fruit extract high in antioxidants and lycopene, shielding hair from harmful UV exposure
- Evening Primrose Oil – A deeply nourishing botanical oil rich in omega-6 and gamma-linolenic acid to restore moisture and shine
Professional Use: Repair
Stylists love how this treatment slots perfectly into a recovery or smoothing service. After a color treatment, chemical service, or thermal styling session, clients leave the chair with hair that feels dramatically healthier—an experience they’ll remember and ask for again.
Here are a few ways pros are using it:
- As an upsell after any lightening, relaxing, or perming service
- In post-color protocols to lock in tone and minimize porosity
- During seasonal transitions when hair tends to suffer environmental stress
Perfect for All Hair Types—Especially the Damaged
Whether your client has fine, fragile hair or thick, over-styled strands, this treatment adapts. It's gentle enough for frequent use but powerful enough to tackle serious damage. With its creamy consistency and lightweight rinse-out formula, it doesn’t leave residue or weigh hair down—only softness and shine remain.
And yes—it’s cruelty free, making it a compassionate choice for conscious salons.
How to Use in the Salon
Apply to clean, damp hair, focusing on mid-lengths and ends. Leave on for 5 minutes, then rinse thoroughly. Use 1–2 times per week or as needed based on hair condition. For deeper repair, follow with Joico K-PAK Hydrator or a moisture-focused conditioner.
Backed by Science. Trusted by Stylists.
Joico's legacy in salon science speaks for itself. The K-PAK line has remained an industry staple because of its blend of performance, ingredients, and proven results. If you're looking for a treatment that performs under pressure—on the most delicate, distressed strands—this is it. With regular use, your clients will not only notice the difference, they'll feel it every time they run their fingers through their hair.
Your Go-To Repair Treatment
In a sea of hair masks and leave-ins, few rise to the occasion like K-PAK Reconstructor. Its smart delivery system, nourishing botanical extracts, and scientifically balanced formula make it a salon essential that delivers real, lasting change. Make damaged hair a thing of the past—this product does the heavy lifting, so you can focus on creating beautiful results.
Stock it. Use it. Recommend it. And watch your clients fall in love with their hair all over again.
Details:- Rebuilds and re-fortifies damaged hair
- 64% less breakage
- Instantly healthier-looking hair
- Improves elasticity and manageability
- Keratin is a protective protein found naturally in hair that actively seeks out damage and helps repair hair by replacing lost proteins
- Guajava fruit extract is packed with antioxidants and lycopene known to help protect hair against UV damage
- Evening primrose oil is a rich source of omega-6 and gamma-linolenic acid, an essential fatty acid that helps nourish hair back to health
- SmartRelease™ Technology delivery system packs a punch by continuously releasing rosehip oil, arginine and keratin
- Helps repair, strengthen and protect hair from the damaging effects of daily styling
- Cruelty free
