Joico LumiShine Demi Permanent Liquid Color - 4M (4.037) - Mocha Medium Brown / 2 oz.

Beautiful brunette color deserves exceptional shine, softness, and professional versatility. Joico LumiShine Demi-Permanent Liquid Color in 4M (4.037) Mocha Medium Brown offers salon colorists a rich mocha shade in a gentle, deposit-only liquid formula. Designed for professional color services, this ammonia-free, pH-balanced formula supports glossing, glazing, color correction, and gray blending while delivering the shine and conditioning benefits that make freshly colored hair look beautifully polished.

At a Glance

• Brand: Joico
• Color: 4M (4.037) Mocha Medium Brown
• Product Type: LumiShine Demi-Permanent Liquid Hair Color
• Size: 2 fl. oz. (60 mL)
• Formula: Ammonia-free, pH-balanced, deposit-only liquid color
• Professional Applications: Color glossing, glazing, correction, and gray blending

Rich Mocha Color With Beautiful Shine

For clients who love sophisticated brunette shades, Mocha Medium Brown offers an appealing option for creating rich, dimensional-looking color. The 4M (4.037) shade belongs to Joico's LumiShine demi-permanent color collection, giving professional stylists a deposit-only option when permanent color is not the desired service.

LumiShine is formulated to deliver up to twice the shine, making it particularly appealing for salon services where the cosmetic appearance of the hair is just as important as the chosen shade. Its liquid format also offers flexibility for colorists incorporating glossing and glazing into their professional color menus.

Features & Professional Benefits

Joico LumiShine combines color deposition with conditioning-focused benefits, creating a versatile choice for professional hair color services.

• Gentle, Deposit-Only Color: Designed for services that add or adjust color without relying on a permanent lightening process.
• Up to 2X the Shine: Formulated to enhance the hair's glossy appearance for a polished salon finish.
• Replenishing and Restrengthening Benefits: Joico describes the formula as delivering 100% replenished and restrengthened hair.
• Moisture and Softness: Nourishing protection is designed to seal in moisture, softness, and shine for up to 30 shampoos.
• pH-Balanced Formula: Provides a gentle color option for appropriate professional demi-permanent services.
• Ammonia-Free: Offers professionals an ammonia-free alternative within their hair color selection.
• Drip-Free Application Viscosity: The liquid formula is designed with a consistency suited to controlled bottle application.
• Multiple Color Applications: Suitable for professional correction, glazing, glossing, and gray-blending services.

Professional Applications

Whether a client wants to refresh an existing brunette shade or add a glossy finish to their hair color, LumiShine offers professionals a flexible approach to deposit-only coloring. The Mocha Medium Brown shade provides a specific color selection for clients seeking a medium-brown result with a mocha character.

Color Refreshing and Glossing: Incorporate the shade into appropriate demi-permanent services intended to refresh brunette color and enhance shine.

Glazing Services: Use within professional glazing services when a deposit-only color formula is appropriate for the desired finish.

Color Correction: LumiShine's versatile formula supports color-correction services, giving experienced colorists another option when evaluating a client's existing color and desired result.

Gray Blending: A useful option for professional gray-blending services when a softer, blended appearance is preferred over complete permanent gray coverage.

Designed for Professional Color Workflows

Consistency and application control matter in a busy salon color department. LumiShine's liquid format features a viscosity developed for drip-free bottle application, making it a practical choice for professionals who prefer working with liquid demi-permanent color systems.

The 2 oz. bottle offers a clearly defined product size for salon inventory planning, color station organization, and shade selection. Professionals can stock Mocha Medium Brown alongside other appropriate color options to accommodate different client preferences and color-service goals.

Specifications & Details

• Manufacturer/Brand: Joico
• Collection: LumiShine
• Product: Demi-Permanent Liquid Color
• Shade: 4M (4.037) Mocha Medium Brown
• Volume: 2 fl. oz. / 60 mL
• Color System: Deposit-only
• Ammonia: Ammonia-free
• Formula Characteristic: pH-balanced
• Application Format: Liquid color formulated for bottle application
• Intended Use: Professional hair coloring, glossing, glazing, correction, and gray blending

Practical Buying Considerations

When selecting professional hair color, consider the client's starting shade, hair condition, previous color history, and desired outcome. Mocha Medium Brown is a shade-specific choice within the LumiShine demi-permanent range, rather than a general-purpose color for every brunette application.

For proper preparation, mixing, processing, and application, follow Joico's current manufacturer instructions for the specific LumiShine formula being used. Professional shade selection and application technique remain important to achieving the intended cosmetic result.