Joico LumiShine Demi Permanent Liquid Color - 7M (7.037) - Mocha Medium Blonde / 2 oz.

Beautiful, dimensional hair color begins with a formula that gives professionals control over tone, shine, and the finished look. Joico LumiShine Demi-Permanent Liquid Color in 7M (7.037) Mocha Medium Blonde is an ammonia-free, deposit-only liquid color designed for professional glazing, glossing, color correction, and gray blending. Its pH-balanced formula delivers up to 2X the shine while providing nourishing protection that helps seal in moisture, softness, and shine for up to 30 shampoos. A practical choice for salon colorists who want versatile demi-permanent color with a polished, luminous finish.

At a Glance

• Brand: Joico
• Color: 7M (7.037) – Mocha Medium Blonde
• Formula: Ammonia-free, pH-balanced, deposit-only demi-permanent liquid hair color
• Shine: Delivers up to 2X the shine
• Professional versatility: Designed for correcting, glazing, glossing, and blending gray hair
• Size: 2 fl. oz. (60 mL)

Features & Professional Benefits

Rich mocha color with professional flexibility. The 7M Mocha Medium Blonde shade offers salon colorists a medium-blonde mocha option for services where controlled color deposit and tonal refinement are the priorities. As part of Joico's LumiShine demi-permanent liquid color range, this shade provides an option for enhancing existing color without relying on a permanent hair color service.

Shine that complements beautiful color. LumiShine is formulated to deliver up to twice the shine, making it especially relevant for glossing and glazing services. Whether refreshing a client's existing shade or refining a salon color result, the formula combines color deposit with an emphasis on a luminous finish.

Conditioning benefits beyond color. The supplied LumiShine product information describes 100% replenished and restrengthened hair, along with nourishing protection intended to seal in moisture, softness, and shine for up to 30 shampoos. These features make the formula appealing to professionals looking for color services that also emphasize the cosmetic look and feel of the hair.

Liquid consistency for bottle application. The formula features an ideal viscosity for drip-free bottle application. For salon professionals who prefer working with liquid color, this characteristic supports controlled handling during color services without requiring a cream-color format.

Professional Applications

Joico LumiShine Demi-Permanent Liquid Color offers flexibility across several common salon color services. Its deposit-only design makes it relevant when a colorist wants to adjust or enhance tone rather than use permanent color for every appointment.

• Color glazing: Add a mocha medium-blonde tonal effect while emphasizing shine and cosmetic finish.
• Glossing services: Refresh the appearance of existing hair color with a deposit-only formula designed for added shine.
• Color correction: Incorporate demi-permanent color into appropriate professional tonal correction services.
• Gray blending: Use as part of salon services intended to blend the appearance of gray hair.
• Color refreshing: Consider this shade when an existing medium-blonde color needs a mocha tonal refresh.

The specific color result will depend on the client's starting hair color, condition, and professional color formulation. Selecting the appropriate shade and service approach remains an important part of achieving the desired outcome.

Specifications & Details

• Manufacturer brand: Joico
• Product line: LumiShine
• Product type: Demi-permanent liquid hair color
• Shade name: Mocha Medium Blonde
• Shade code: 7M (7.037)
• Net contents: 2 fl. oz. / 60 mL
• Color action: Deposit only
• Formula characteristics: Ammonia-free and pH-balanced
• Application format: Liquid consistency formulated for drip-free bottle application

Practical Buying Considerations

When stocking professional hair color, shade identification matters just as much as the formula. The 7M (7.037) designation identifies the Mocha Medium Blonde option in the LumiShine range, making it important to verify the shade code when selecting color for a client's service.

Packaging verification: The supplied product name identifies 7M (7.037) Mocha Medium Blonde, while the accompanying product image shows 7NB (7.072) Natural Beige Medium Blonde. These are different shade designations, so confirm the bottle label and ordered variant before use.

Professionals should also follow Joico's current instructions for the selected shade, including the appropriate activator, mixing requirements, application method, and processing time. These technical details should be verified rather than inferred from the product's liquid format.

Pro Tips

Match the shade to the color objective. When planning a gloss, glaze, or gray-blending service, consider the client's starting level, existing tone, and desired result before choosing Mocha Medium Blonde.

Keep shade codes visible in your color inventory. Organizing professional liquid color by shade designation makes it easier to distinguish closely related blonde options, especially when multiple LumiShine shades are stocked together.