Joico Moisture Recovery Shampoo - Deep Hydration for Thick, Dry Hair. Clients with thick, coarse, or desert-dry hair know the struggle of trying to balance hydration with a shampoo that actually cleans. Joico Moisture Recovery Shampoo delivers a solution that professional stylists can count on — a richly hydrating cleanser that revives even the thirstiest strands with every single wash.
This isn't just another moisturizing shampoo. It's a salon-grade formulation trusted by stylists to transform parched, brittle hair into a soft, supple, and manageable mane. With the power to restore elasticity and shine while protecting against future dehydration, it's a must-have in any spa or salon's backbar and retail shelf.
Restore, Replenish, Reinvigorate
Hair that’s been chemically treated, over-styled, or exposed to dry climates often suffers from serious moisture loss. That’s where Joico’s Moisture Recovery Shampoo shines. Developed specifically for thick/coarse and dry hair types, this rich lathering formula deeply cleanses without stripping away essential hydration. Instead, it delivers a wave of moisture that helps bring hair back to life from the very first wash.
Why It Works
The secret lies in Joico’s Hydramine Sea Complex — an advanced blend of seawater nutrients, sea kelp, and brown algae designed to drench hair in moisture while helping it retain that hydration between washes. This powerhouse blend replenishes the hydrolipidic barrier, the essential layer that helps lock in moisture and defend against environmental damage.
Key benefits professionals rely on:
- Rich formula restores elasticity, softness, and shine
- Gently cleanses hair without robbing it of natural oils
- Hydramine Sea Complex delivers intense hydration and long-lasting moisture
- Sea kelp, seawater nutrients, and brown algae help repair and protect
- Strengthens the hydrolipidic barrier to reduce future dryness
- Safe for daily use on dry, coarse, or over-processed hair
- Color-safe and cruelty-free
- Perfect for professional backbar use and salon retail
Client Results That Speak Volumes
From the first use, clients experience noticeably smoother, shinier, and more manageable hair. Stylists consistently report a dramatic improvement in texture and elasticity, making this shampoo a go-to for prepping hair for conditioning treatments, blowouts, or color services. For spas and salons, it not only enhances service results but also becomes a top recommendation for clients to take home.
SmartRelease™ Technology for Ongoing Protection
In addition to moisture-boosting ingredients, Joico Moisture Recovery Shampoo is infused with the brand's exclusive SmartRelease™ Technology — a time-released delivery system that continuously releases healthy hair ingredients like keratin and arginine to fortify hair from the inside out. This innovation provides ongoing protection from mechanical and thermal styling, helping clients preserve their hair’s newfound softness and health.
Professional Confidence, Retail Appeal
This 10.1 oz. bottle is sized perfectly for salon retail, offering clients a chance to bring the luxury of their in-spa/salon experience home. Its reputation for delivering immediate and visible results makes it an easy upsell — especially when paired with the Moisture Recovery Conditioner for a complete hydration system.
Stylists love it for its consistent performance; clients love it for how it makes their hair feel. And spas and salons love it because it builds trust, loyalty, and repeat retail sales.
Who It's For
If your clientele includes individuals with:
- Thick or coarse textures
- Chronically dry or brittle hair
- Hair exposed to salt, sun, or chlorine
- Over-styled, heat-damaged strands
- Color-treated or chemically processed hair
— then this shampoo deserves a place in your treatment room and on your shelf. It offers professional-level hydration in a formula gentle enough for regular use and powerful enough to make a lasting difference.
Boost Your Service Results
Prepping hair with the right shampoo makes all the difference in how it responds to conditioning treatments, color application, and heat styling. Joico Moisture Recovery Shampoo sets the stage for success, allowing moisture-based treatments to penetrate more effectively and improving manageability during blow-drying or flat ironing.
Retail Tip for Professionals
Educate your clients on the importance of a moisture-rich cleansing routine. Recommend Joico Moisture Recovery Shampoo after services like color correction, keratin treatments, or relaxing — times when hair is especially vulnerable to dryness. Use in combination with the Joico Moisture Recovery Conditioner and treatment balm to create a custom hydration regimen they can trust.
Elevate Every Wash Day
Gone are the days of trade-offs between cleansing and hydrating. With Joico Moisture Recovery Shampoo, you offer a shampoo that does both — removing build-up and impurities while saturating each strand with oceanic moisture and damage-preventing nutrients. For spas and salons looking to deliver standout results with every service, this shampoo is a hydration hero worth spotlighting.
Details:- Rich formula restores smoothness and elasticity to dehydrated hair
- Gently cleanses hair without stripping vital moisture
- Helps replenish lost moisture
- Contains hydramine sea complex
- Blend of sea kelp, seawater nutrients and brown algae deeply hydrates hair
- Helps restore hair's hydrolipidic barrier to prevent dehydration
- Cruelty free
- Great for Salon Retail!
