Joico LumiShine 40 Volume Creme Developer (12%). For bold, high-lift transformations that demand powerful results without sacrificing hair health, Joico LumiShine 40 Volume Crème Developer delivers on every level. With 12% hydrogen peroxide, this professional developer is specially formulated to activate Joico’s advanced LumiShine Permanent Crème Color system while infusing the hair with bond-building protection through ArgiPlex™ technology. Whether you're aiming for dramatic blonding or vibrant, dimensional color shifts, this developer offers the lifting power and conditioning support to get there beautifully.
Maximum Lift with Bond-Building Care
Joico’s 40 Volume Crème Developer is the ideal choice for permanent color applications requiring up to four levels of lift. It’s the developer of choice for stylists creating bright blondes, high-contrast fashion shades, or working with deeper natural levels that need significant lightening. Despite its strength, this developer is crafted to maintain the health and integrity of the hair throughout the coloring process.
- Contains 12% hydrogen peroxide for high-lift performance
- Supports up to four levels of lift with LumiShine Permanent Crème Color
- Perfect for dramatic lightening, corrective color, or global transformations
- Delivers even, consistent results from root to tip
Activates ArgiPlex™ Technology for Stronger, Healthier Hair
While most high-lift developers can compromise hair condition, Joico’s 40 Volume formula works in tandem with ArgiPlex™—a bond-building technology designed to protect and reinforce the hair’s structure during processing. At the core of this technology is arginine, an essential amino acid that helps repair internal damage, fortify strands, and leave the hair stronger than before. Every application improves resilience and helps minimize breakage, even on hair undergoing aggressive color changes.
- ArgiPlex™ protects and rebuilds broken bonds during color services
- Arginine strengthens the hair’s internal structure
- Minimizes damage typically associated with high-lift applications
- Leaves hair feeling stronger, softer, and more manageable
Brilliant Shine and Lasting Color
When paired with LumiShine color, the 40 Volume Crème Developer helps deliver not just lift, but luminous, vibrant, and long-lasting results. Hair gains up to 2X the shine of untreated, damaged hair, while maintaining soft texture and lasting tone. Whether you’re neutralizing warm undertones or adding cool contrast, the developer helps lock in color and enhance reflectivity, making each transformation as eye-catching as it is healthy-looking.
- Provides brilliant, mirror-like shine
- Helps seal the cuticle for longer-lasting color results
- Maintains softness and manageability post-service
- Ideal for fashion-forward blonding and creative color
Simplified Mixing, Reliable Results
Joico LumiShine 40 Volume Crème Developer features an easy 1:1 mixing ratio with all LumiShine Permanent Crème Color shades, allowing stylists to work confidently and efficiently. Its compatibility with Joico’s common level system ensures consistency in formulation and execution, giving you full creative control while maintaining predictability in lift, tone, and condition.
- 1:1 mixing ratio for streamlined backbar formulation
- Aligns with Joico’s unified level system
- Consistent performance across all color families
- Ideal for advanced stylists working with high-lift or fashion color formulas
Go Lighter, Brighter, and Stronger
Joico LumiShine 40 Volume Crème Developer gives professionals the confidence to push the limits of lift while preserving the strength and beauty of every strand. It’s the ultimate tool for creating light, bright, and bold color without the damage typically associated with high-lift processes. Whether your client is craving a radiant platinum transformation or a cool, multidimensional blonde, this developer helps you achieve your vision with integrity intact.
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