Wella Koleston Perfect 10/0 Lightest Blonde Permanent Color / 2 oz.
Wella Professionals Koleston Perfect ME+ 10/0 Lightest Blonde Permanent Hair Color. Achieve flawless, high-lift blonde results with Wella Professionals Koleston Perfect ME+ in shade 10/0 Lightest Blonde. Designed specifically for professional use in salons, this permanent hair color delivers even, predictable color deposit and up to 100% gray coverage on natural hair. The advanced ME+ technology ensures a gentler color experience without compromising the vibrance or depth of the final result.
Quick Take
This professional-grade permanent color is a staple for stylists seeking reliable lift and toning for light blonde services. It combines the lift power of a high-lift shade with the conditioning benefits of the Koleston Perfect line.
- Pure, lightest blonde shade with neutral undertones (10/0) for clean results
- Up to 100% gray coverage on natural and previously colored hair
- ME+ technology reduces the potential for allergic reactions while improving color performance
- Consistent, reliable lift and deposit across all hair textures and porosities
- Ideal for full-head blonding, highlights, and toning after pre-lightening
- Delivers long-lasting vibrancy and shine in professional salon services
Why Pros Choose It
Wella Koleston Perfect ME+ is a benchmark in professional permanent color, and shade 10/0 Lightest Blonde is a go-to for lightening natural hair up to three levels. The formula supports even lift and true-to-tone results, reducing the risk of banding or brassy shifts that can occur with other high-lift colors.
Professional colorists favor ME+ for its minimized odor during application and its stable consistency, which makes it easy to control for precise foiling, balayage, or all-over blonding. The neutral base of 10/0 allows it to stand alone as a light blonde result or serve as a mixer to cool down warmer shades.
Key Benefits
Every tube of Koleston Perfect ME+ is formulated to deliver high-performance results while improving the service experience for both colorist and client. The 10/0 shade specifically targets clients who desire a natural, lightest blonde without unwanted warmth.
- High-lift power for achieving lightest blonde shades from a dark natural base (levels 5–7)
- Zero brassiness with the neutral 10/0 tone base, ideal for cold or neutral blonde preferences
- ME+ technology replaces traditional PPD and PTD for a gentler, more comfortable color experience
- Exceptional gray coverage, even on resistant or coarse gray hair
- Vibrant color retention that fades on tone and resists dulling between appointments
- Seamless blend with other Koleston Perfect shades for custom formulations and creative blonding
- Low-odor formula improves the backbar environment and client comfort
- Works with the full range of Wella Welloxon developers for customized lift and deposit control
- Formulated to leave hair conditioned, manageable, and shiny after processing
Features That Matter
From the mixing consistency to the final rinse, each feature of Koleston Perfect ME+ is engineered for professional reliability. The 10/0 shade offers predictable performance across diverse client hair types.
- ME+ molecule — reduces irritation potential while maintaining pure color results and equal coverage
- High-lift capability — achieves up to three levels of lightening on natural hair without pre-lightening
- Neutral tone base — 10/0 ensures no warm or cool shift, creating a clean canvas for further toning
- Creamy, non-drip consistency — stays in place during foiling and root retouching
- Compatible with all Wella developers — use 12% (40 vol) for maximum lift or 6% (20 vol) for standard deposit
- Large tube size (60ml) — ideal for multiple applications or mixing custom formulas
- Uniform color deposit — minimizes patchiness on porous or chemically treated hair
How to Use
For professional use only. Mix Koleston Perfect ME+ 10/0 with Welloxon Perfect developer according to the targeted lift and gray coverage required. Use a non-metallic bowl and tint brush for mixing and application.
- On dry, unwashed hair, section cleanly and apply the mixed color directly to roots or the full head as needed.
- Use a 6% (20 vol) developer for standard gray coverage or a 12% (40 vol) developer for maximum lift on natural levels 5–7.
- Process at room temperature for 30 minutes. For resistant gray hair, extend processing time up to 45 minutes.
- Do not use heat unless specified by your salon protocol. Monitor the hair carefully during lift.
- After processing, rinse thoroughly with warm water until the water runs clear.
- Shampoo with a sulfate-free color-safe shampoo, then follow with a moisturizing conditioner.
- Tone or treat as needed based on the final lift level and client goals.
- Always perform a strand test prior to full-head application for accurate timing and color result.
Specs & Details
This professional hair color is manufactured by Wella Professionals, a trusted name in salon color for decades. It is designed exclusively for licensed colorists and is not intended for retail sale or at-home use.
- Brand: Wella Professionals
- Product Type: Permanent Hair Color (Creme)
- Shade: 10/0 Lightest Blonde — Neutral Tone Base
- Technology: ME+ (replaces PPD/PTD)
- Coverage: Up to 100% gray coverage
- Lift Level: Up to 3 levels on natural hair
- Size: 60ml tube (standard professional unit)
- Compatibility: Welloxon Perfect Developers (1.9%, 3%, 6%, 9%, 12%)
- Professional Use Only
Pro Tips
Get the most from Wella Koleston Perfect ME+ 10/0 with these operational suggestions from experienced colorists.
- Always perform a patch test 48 hours before service — even with ME+ technology — as part of standard professional protocol.
- For clients with level 6 or darker natural hair, consider pre-lightening to level 8 before applying 10/0 for a cleaner, brighter result.
- Mix 10/0 with a small amount of 12/0 (Special Blonde) for extra lift without altering the neutral undertone.
- After rinsing, use a violet-based toner or shampoo to neutralize any remaining warmth and enhance the cool blonde finish.
- Store tubes upright in a cool, dark place to maintain color stability and prevent oxidation inside the tube.
