Wella Koleston Perfect 77/0 Intense Medium Blonde/Natural Permanent Color / 2 oz.
Wella Professionals Koleston Perfect ME+ 77/0 Intense Medium Blonde Permanent Hair Color. Achieve consistent, reliable color results with Wella Professionals Koleston Perfect ME+ 77/0 Intense Medium Blonde. This professional permanent hair color delivers pure, balanced blonde tones with deep neutral undertones for natural-looking coverage. Formulated with ME+ technology, it offers salon-proven performance without the guesswork, ensuring smooth application and even lift through every service.
Quick Take
Designed for professional colorists who demand precision and predictability, Koleston Perfect ME+ 77/0 provides the foundation for flawless blonde services. This shade works across a variety of application techniques and is built to integrate seamlessly into backbar protocols.
- Intense medium blonde with neutral undertones for balanced, natural results
- ME+ technology reduces the need for high oxidative potential without sacrificing lift
- Consistent coverage that blends seamlessly with other shades in the Koleston Perfect range
- Professional-only formula optimized for bowl-and-brush or applicator bottle use
- Part of a comprehensive color system ideal for full-head, root touch-up, or balayage services
Why Pros Choose It
Professional colorists trust Koleston Perfect ME+ 77/0 for its reliable performance and neutral tone control. The Intense Medium Blonde shade effectively manages unpredictable warmth, making it a staple for color correction, gray blending, and high-lift blonde services. Its consistent viscosity ensures uniform application, reducing the risk of patchy results and keeping service times efficient.
Key Benefits
Built for real-world salon workflows, this permanent color delivers measurable advantages for busy stylists and their clients. The 77/0 shade is especially valued for its ability to balance lift and deposit without over-processing.
- Provides 100% gray coverage with natural-looking neutral blonde results
- Intense pigment concentration requires less product per application
- Works with standard 1:1 or 1:2 mixing ratios for flexible volume control
- Low ammonia odor profile improves the client experience during processing
- Consistent lift and deposit reduce the need for corrective rework
- Compatible with all Wella Professionals developers for customized intensity
- Stable formula maintains integrity during foil and cap highlights
- ME+ technology supports professional-grade color longevity in between touch-ups
Features That Matter
Koleston Perfect ME+ 77/0 is engineered with specific features that address common challenges in professional blonde coloring. Each component serves a practical purpose in the service chair.
- ME+ Molecule: Reduces oxidative stress on the hair cuticle while delivering full pigment deposit, preserving hair condition
- Neutral Base 77/0: Eliminates unwanted brassiness without over-cooling, ideal for natural or pre-lightened blonde hair
- Consistent Viscosity: Stays in place on sections, foils, or balayage boards, preventing bleeding and run-off
- Precision Color Lock: Ensures the shade develops evenly across both virgin and color-treated hair
- Sealed Pigment Technology: Protects color integrity against fading from washing, heat styling, or UV exposure
How to Use
For standard application, follow these professional steps to achieve optimal results with 77/0 Intense Medium Blonde. Always perform a patch test prior to service and adhere to manufacturer safety guidelines.
- Mix Koleston Perfect ME+ 77/0 with Wella Professionals Welloxon Perfect developer (10, 20, or 30 volume depending on desired lift) at a 1:1 or 1:2 ratio
- Apply to dry, unwashed hair using a color brush or applicator bottle, starting at the nape of the neck and working upward
- For root touch-up, apply to regrowth first. For full-head color, apply from roots through mid-lengths
- Process for 30 to 45 minutes without heat, checking development visually as needed
- Rinse thoroughly with lukewarm water until water runs clear, then shampoo with a color-safe professional cleanser
- Apply a conditioner or treatment specifically for color-treated hair to lock in tone and improve manageability
- Dry and style as usual, noting that the neutral base may settle slightly darker within 24 hours
Specs & Details
This professional permanent color is manufactured by Wella Professionals as part of the Koleston Perfect ME+ line. The 77/0 shade is identified as Intense Medium Blonde and is intended for salon use only.
- Brand: Wella Professionals
- Product Line: Koleston Perfect ME+
- Shade Identifier: 77/0 Intense Medium Blonde
- Product Type: Permanent hair color cream
- Professional Use Only: Yes
- Developer Compatibility: Welloxon Perfect (all volumes)
Pro Tips
Maximize the value of 77/0 in your color menu with these operational best practices.
- Keep the mixing ratio consistent—if you adjust developer volume, adjust processing time accordingly to avoid over-lift
- Use 77/0 as a base mixer when creating custom neutral blonde tones with more expressive shades like 77/44 or 77/43
- For partial or balayage services, apply a slightly thicker consistency by using a 1:1 mix to improve control on open-air sections
- Always store unused tubes in a cool, dark place and replace caps tightly to preserve pigment potency
