Quality drives growth with this tool...and by tool, we mean the luscious, show-stopping Scruples True Integrity Opalescent Creme Color in 5RM Red Mahogany Brown. This isn't just hair color—it's a mood, a statement, and let's be honest, a little bit of magic in a 2.05 oz tube. If your clients are craving depth, dimension, and that "who is SHE?" reaction, this is your new secret weapon. Plus, it plays nice with all those professional hair color services you've already mastered.
Picture this: A client walks in, tired of her flat, lifeless color, and walks out with hair so vibrant it could star in its own Netflix series. That's the power of 5RM Red Mahogany Brown. The opalescent technology means the color doesn't just sit on the hair—it dances with light, creating multidimensional richness that looks expensive (because it is, but let's keep that between us).
Why Your Salon Needs This Color in Its Life
First off, let's talk about the name. "True Integrity" isn't just marketing fluff. This formula is free of ammonia, parabens, and resorcinol, which means you can promise your clients gorgeous color without the guilt trip. It's like giving their hair a hug while you transform it. And with 100% gray coverage, even Mother Nature's "highlights" don't stand a chance.
The consistency? Chef's kiss. The creme formula glides on smoothly, making application as easy as spreading butter on warm toast (and just as satisfying). Whether you're doing all-over color, highlights, or creative balayage, this product blends like a dream. Pair it with professional brushes for precision that would make Michelangelo jealous.
The Red Mahogany Brown Breakdown
5RM isn't just brown, and it's not just red—it's the sophisticated lovechild of both. The mahogany undertones add warmth that flatters nearly every skin tone, while the red notes give it that va-va-voom factor. It's perfect for:
- Clients who want to go darker for fall but still want dimension
- Brunettes looking to spice things up without going full-on Ariel
- Anyone who's ever said "I want people to notice my hair before they notice my parking tickets"
Pro tip: This shade looks particularly stunning when paired with warm-toned gel polish for a head-to-toe autumnal vibe.
How to Maximize Your Service Potential
Here's where you can really boost your ticket average. Offer the Scruples True Integrity 5RM as part of these killer service combinations:
- The "Autumn Goddess" Package: Red Mahogany color service + brown sugar scrub + warm tone manicure
- The "Dimension Deluxe": Use 5RM as a base with lighter balayage pieces + cuticle oil treatment
- The "Commitment Issues Special": Semi-permanent gloss with 5RM (because some clients still think they might want to be blondes next week)
Don't forget to retail the aftercare products to maintain that fresh-from-the-salon vibrancy. Nothing hurts more than seeing your masterpiece fade because someone went back to using that 3-in-1 shampoo from the drugstore.
Why Pure Spa Direct is Your Go-To for Scruples
As beauty professionals, we know that great results start with great products. That's why we source premium lines like Scruples—so you can offer your clients the best without hunting through multiple suppliers. While you're stocking up on 5RM, check out our must-have salon supplies to keep your backbar fully loaded.
So go ahead—give your clients the rich, dimensional color they've been dreaming of. With Scruples True Integrity Opalescent Creme Color in 5RM Red Mahogany Brown, you're not just changing their hair color. You're changing their entire outlook on life. (Okay, maybe that's dramatic, but you'll definitely get some killer Instagram before-and-afters.)
