Pure Spa Blog Posts!
December 20, 2025
The Power of a Clear, Kind Cancellation Policy: Your Secret Weapon for Fewer No-Shows & Happier Clients
Clients return for this every time... and no, it’s not just your magical hands or the relaxing ambiance. It’s the entire experience, which starts long before they recline in your...
The "Anti-Social" Social Media Strategy: Focusing on Depth Over Breadth to Build a Loyal Clientele
Watch profits grow with this innovation... but it’s probably not what you think. In a world where everyone is screaming for more followers, more likes, and more reach, the most...
From Treatment Room to Boardroom: How to Think Like a CEO, Not Just a Technician - The Ultimate Guide to Building Your Beauty Empire
Pros choose this for stunning results... but let’s be real, most of us got into this business because we’re passionate about the craft, not because we dreamed of staring at...
The Power of a Simple "I Understand": Why These Two Words Are Your Most Valuable Service Tool
Efficiency meets excellence when you realize that your most powerful tool isn't the latest microcurrent machine or that fancy sugar scrub that smells like heaven (though those definitely help). No,...
Social Selling Boundaries: DMs, Texting, and Parasocial Lines (How to Connect Without Getting Creepy)
Efficiency redefined... until you find yourself wondering if it's professional to slide into a client's DMs at 9 PM to ask if they've restocked their Gel Polish yet. In the...
The Art of the Graceful Price Increase Communication: How to Raise Prices Without Losing Clients
Tools that work for you, not against you... especially when it comes to that heart-pounding moment when you need to raise your prices. Let's be real—telling your loyal clients they'll...
The Client Who Brings a Photo from 1992: Navigating nostalgia with grace and turning beauty time travelers into your biggest fans
Your clients will thank you... right after they pull that slightly faded, definitely 90s-era photograph from their wallet and declare, "This is what I want to look like again!" We've...
The "Salon Lighting" Deception: How to Check Your Cut in Natural Light Before They Leave (And Save Your Sanity!)
Efficiency meets brilliance in the one place you'd least expect: your salon's lighting plan. Let's be real for a second. You've spent an hour creating the perfect balayage, your client...
The Unexpected Benefit of Hiring Someone With No Spa Experience: Why Your Next Star Employee Might Be a Complete Newbie
Your success starts with smart decisions...and sometimes the smartest decision is hiring someone who doesn’t know a Facial Steamer from a steam engine. I know, I know – you’re reading...