Pure Spa Blog Posts!
December 05, 2025
The "Sanitation Theater": The Deliberate, Visible Act of Cleaning That Builds Immense Trust & Client Loyalty
Simplify operations with this smart choice...that actually has nothing to do with simplifying and everything to do with performing. No, not that kind of performing—we're not talking about belting out...
EMF Claims in Beauty Devices: The Professional's Guide to Evaluating Evidence Without Fear-Mongering
Take your results further... and your client confidence along with it. If you’ve been fielding more questions about EMFs from clients who’ve fallen down internet rabbit holes, you’re not alone....
The Power of a Well-Designed Consent Form: Your Secret Weapon for Client Trust & Business Protection
Your key to better results... isn't just that fancy new Facial Steamer or the premium ItalWax you just stocked up on. Nope, it's something far less glamorous but infinitely more...
When to Refer Out: Recognizing signs that a client needs a different kind of professional (and why it makes you look brilliant)
Build better results with smarter tools... and one of the smartest tools in your professional kit isn't something you can order from our spa tools collection. It's your professional judgment...
The "Sanitation Theater": The deliberate, visible cleaning of your station is your secret weapon for building unshakable client trust
Small changes lead to great results, especially when that change involves turning your cleaning routine into a standing ovation. Let's be real for a moment: nothing kills the zen vibe...
The Power of a Clearly Worded, Empathetic Intake Form: Your Secret Weapon for Client Trust & Business Growth
Stock this for success... but not just your shelves with the latest advanced facial treatment products or that stunning new pedicure chair. I’m talking about stocking your front desk with...
The "Sanitation Theater": The Visible, Deliberate Cleaning of Your Station That Builds Client Trust & Boosts Your Bottom Line
Efficiency drives success with this pick... but nothing tanks your appointment book faster than a client side-eyeing your tweezers. Let’s talk about the one performance in your spa or salon...
The Ethics of "Dupe" Culture: Should You Recommend Budget Alternatives? (Your Reputation Depends on This Answer)
Your key to success is here... and spoiler alert: it’s not in that suspiciously cheap serum your client found online that promises “the exact same results as the $200 luxury...
The "Un-Selling" Technique: Building Immense Trust by Telling a Client They Don't Need a Product (And Why It Actually Makes You More Money)
Make the hard work look easy... especially when you're about to do something that feels completely counterintuitive: talk a client OUT of buying something. I know, I know - it...