Pure Spa Blog Posts!
December 23, 2025
Building a Regimen for the Lazy Client: The Bare Minimum for Maximum Results (And Maximum Profits for You!)
Innovate. Elevate. Succeed... by meeting your clients exactly where they are—often, that’s on the couch, scrolling, hoping for a miracle in a bottle that requires the effort level of opening...
Why I Became an Esthetician: It's More Than Facials, It's Skin Therapy. (And Honestly, It's a Blast)
Pros rave about this innovation in our field: realizing we're not just "facialists," we're bona fide skin therapists. That tiny title shift? It changes everything. It's the difference between someone...
The "Blue Light Barrier": Addressing Screen-Time Skin Damage and Building a Profitable Skincare Service
Excellence at every step... is now being redefined to include protecting our clients from their glowing screens. If you've noticed more clients complaining of inexplicable dullness, stubborn pigmentation, or a...
The Psychology of the Price Point: Why an expensive facial can feel more effective (and how to make that magic work for your business)
Trust in tools that deliver… but also trust in the fascinating, slightly weird, and incredibly powerful mind of your client. Let’s talk about that moment when a client books your...
The "Water Quality" Talk: How Their Shower Water Could Be Undoing Your Work (And How to Save Your Clients & Your Reputation)
Deliver excellence in every service... you buff, polish, wax, and hydrate with the precision of a master artist, only to have your client return two weeks later complaining their skin...
The "Maskne" Conundrum: Solutions for a Problem That Might Not Be Going Away
Your clients deserve the best... and lately, that might mean helping them navigate a frustratingly modern skin woe. Just when we thought we could put certain pandemic-era concerns behind us,...
The "Signature Send-Off": The Final, Cooling Mist of a Hydrating Toner That Clients Beg For
Elevate your product game by mastering the art of the unforgettable finish. We're talking about that magical moment at the end of a facial or skin treatment where you seal...
The "Post-Facial High": The science behind that post-treatment glow (it's not just skin deep) - And How to Extend It for Your Clients
The smarter way to achieve more... radiant skin and blissed-out clients isn't just about the products you use – it's about understanding the magical cocktail of biology and psychology that...
The "Product Absorption" Myth: How much can skin really drink in? (The Truth Will Shock Your Clients!)
Your success hinges on this choice... understanding what really happens when you slather that luxurious cream on a client’s face. We’ve all heard the claims: “This serum absorbs instantly!” or...