Pure Spa Blog Posts!
December 24, 2025
Barrier rehab timelines after over-exfoliation: what's realistic? (And how to save your skin & your reputation)
Clients love quality – here’s why… but sometimes, in our quest to give them that baby-soft, lit-from-within glow, we can accidentally send their skin into a full-blown tantrum. We’ve all...
The "Tech Neck" Treatment: Addressing the Modern Postural Skin Dilemma and Why It's Your Spa's Next Revenue Star
Elevate client trust with this product... or in this case, this entirely new service category that's begging to be added to your treatment menu. Let’s be real: if your clients...
Naming the Service: How 'The Reviver' Facial is Just a Hydrafacial with Better Marketing (and What You Can Steal for Your Biz)
Let your results shine... but for heaven's sake, give them a name people will remember! You know the feeling. You've perfected your technique, you deliver flawless facial treatments that leave...
Building a Regimen for the Lazy Client: The Bare Minimum for Maximum Results (And Maximum Profits for You!)
Innovate. Elevate. Succeed... by meeting your clients exactly where they are—often, that’s on the couch, scrolling, hoping for a miracle in a bottle that requires the effort level of opening...
Why I Became an Esthetician: It's More Than Facials, It's Skin Therapy. (And Honestly, It's a Blast)
Pros rave about this innovation in our field: realizing we're not just "facialists," we're bona fide skin therapists. That tiny title shift? It changes everything. It's the difference between someone...
The "Blue Light Barrier": Addressing Screen-Time Skin Damage and Building a Profitable Skincare Service
Excellence at every step... is now being redefined to include protecting our clients from their glowing screens. If you've noticed more clients complaining of inexplicable dullness, stubborn pigmentation, or a...
The Psychology of the Price Point: Why an expensive facial can feel more effective (and how to make that magic work for your business)
Trust in tools that deliver… but also trust in the fascinating, slightly weird, and incredibly powerful mind of your client. Let’s talk about that moment when a client books your...
The "Water Quality" Talk: How Their Shower Water Could Be Undoing Your Work (And How to Save Your Clients & Your Reputation)
Deliver excellence in every service... you buff, polish, wax, and hydrate with the precision of a master artist, only to have your client return two weeks later complaining their skin...
The "Maskne" Conundrum: Solutions for a Problem That Might Not Be Going Away
Your clients deserve the best... and lately, that might mean helping them navigate a frustratingly modern skin woe. Just when we thought we could put certain pandemic-era concerns behind us,...