Pure Spa Blog Posts!
December 20, 2025
The Art of the "Soft No" when a client wants an overly aggressive treatment: How to Protect Your Client (And Your License) Without Losing the Booking
Quality you’ll wish you’d stocked up on sooner arrives when you master one of the most crucial skills in our industry: the gentle rejection. We’ve all been there. A client...
The "Facial-Obsessed" Client: Knowing When to Tell Them to Come Less Often (And Why It's Actually Better for Their Skin)
Maximize your budget with quality essentials and you'll quickly discover that some clients treat facials like their morning coffee—they want one daily. We've all had that client who books weekly,...
The "Results vs. Relaxation" Facial: Defining the Difference on Your Menu and Maximizing Your Booking Sheet
Great outcomes start with great tools... and a crystal-clear menu that turns confused clients into committed regulars. Let's be honest, when a client scans your service list and sees "Facial,"...
Why Every Esthetician Needs Pre-Cut Gauze Facial Masks in Their Treatment Room
Your next success story starts here... and it might just be wrapped in gauze. Let’s be honest, in the world of facials, we’ve all had that moment of trying to...
The "Fragrance-Free" Zone: Making It a Selling Point for Your Modern Spa or Salon
Your next step to success starts now... and it might just smell like nothing at all. In a world obsessed with lavender fields and rose gardens, creating a dedicated fragrance-free...
Myofascial Tools (Gua Sha, Cupping) Explained Without the Woo: The Professional's Guide to Evidence-Based Results
Elevate your work with the right tools... and let’s be honest, nothing makes a professional look more legit than pulling out some serious-looking equipment that actually delivers results. Today we’re...
The Client with the Endless To-Do List: Helping Them Relax Anyway.
Your next big seller... is the promise of an escape. We all know her—the client who books an appointment with the frantic energy of a hummingbird on espresso. Her phone...
The "Skin Fasting" Weekend: A guide for clients to reset between seasons. (And Why They'll Thank You For It!)
Better solutions, better outcomes... especially when it comes to helping your clients navigate the seasonal skin freak-out that happens every time the weather decides to have a personality crisis. You...
The "Product Layering" Lesson: Teaching the Correct Order Like a Delicious Recipe for Flawless Client Results
Let your results shine... because nothing makes a client happier than a skincare routine that actually works. We've all faced that client who looks at their beautiful new product lineup...