Pure Spa Blog Posts!
January 07, 2026
The Psychology of the Price Point: Why an expensive facial can feel more effective (and how to make that magic work for your business)
Trust in tools that deliver… but also trust in the fascinating, slightly weird, and incredibly powerful mind of your client. Let’s talk about that moment when a client books your...
The "Faux Discount" That Adds Perceived Value Without Cutting Price: How Smart Spa Owners Boost Profits & Client Satisfaction
Clients rave about this little psychological trick that makes them feel like they're getting an incredible deal while you maintain your premium pricing structure. It's the art of the "faux...