Pure Spa Blog Posts!
January 06, 2026
The "Client Avatar" Exercise: Getting Specific About Who You Serve (And Why It's Your Secret Weapon for a Fully Booked Schedule)
Your clients deserve nothing less than the best, which is why you’ve invested in top-tier advanced facial treatment products and a top-quality massage table. But have you invested the same...
From Treatment Room to Boardroom: How to Think Like a CEO, Not Just a Technician - The Ultimate Guide to Building Your Beauty Empire
Pros choose this for stunning results... but let’s be real, most of us got into this business because we’re passionate about the craft, not because we dreamed of staring at...
From Technician to Entrepreneur: Making the mental shift and Building Your Beauty Empire
Smart solutions, great results... that's what we tell our clients, right? But when it comes to our own businesses, we often forget to take our own advice. Let's talk about...
The Power of a Clear, Unambiguous Cancellation Policy: Your Secret Weapon Against No-Shows & Revenue Leaks
Simplify brilliance - try this... imagining your massage table is perfectly set up, your wax warmer is humming at the ideal temperature, and you're ready for a client who simply...
Upgrade Your Spa's Body Treatment Menu with the WaterWerks Cascade Vichy Shower
As a spa owner, you know that creating a luxurious and relaxing experience for your clients is key to repeat business. One way to do that is by upgrading your...
Sometimes, You Just Need to Talk it Out - With Pure Spa Direct!
One of my favorite things about what we do is helping clients find just the right item for their business. Recently, I had a dermatologist in Illinois contact me, inquiring...
Just Getting Started On Your New Business? We Can Help!
Are you a new Spa or Beauty Business Owner just getting started? You probably plan on opening in about 6 months, or maybe even 1 month if you're feeling ambitious!...