Pros rely on this little secret: waxing clients are your golden ticket to boosting revenue. Why? Because nobody walks into a spa just for a wax and leaves without at least *considering* another treatment. (Okay, maybe if they’re running late for their next Zoom meeting.) But seriously, waxing appointments are the perfect opportunity to introduce clients to other fabulous services your spa offers. Think about it—they’re already lying there, slightly vulnerable, and mentally preparing for a little discomfort. Might as well sweeten the deal with a relaxing body treatment or a glow-boosting microdermabrasion. Here’s how to turn your waxing clients into full-service spa enthusiasts.
First, let’s talk timing. The best moment to cross-promote? Right after the wax is done, when your client is basking in the relief of having survived the ordeal. (We’ve all been there.) This is when you casually mention how amazing a hot stone massage would feel on their newly smooth skin. Or how a hydrodermabrasion treatment would take their glow to the next level. The key is to make it sound like a natural next step, not a sales pitch.
Bundle Up for Success
Clients love a good deal, so why not create irresistible service bundles? Pair a Brazilian wax with a sugar scrub and call it the "Smooth & Sweet Package." Or combine a brow wax with a lash tint for the ultimate "Brow & Blink Beauty Boost." Bundles not only increase your average ticket price but also introduce clients to services they might not have tried otherwise. Plus, they’ll leave feeling like they scored a major win—which they did!
Retail Therapy: The Icing on the Cake
Don’t forget about retail! Post-waxing is prime time to recommend products that soothe and prolong smoothness. A great ingrown hair treatment or hydrating oil can be the perfect add-on. Frame it as part of their aftercare routine (because it is), and they’ll thank you later when they’re bump-free and glowing.
Train Your Team to Upsell with Confidence
Your staff should be well-versed in your service menu and comfortable making recommendations. Role-play different scenarios so they can practice suggesting add-ons naturally. For example: "Now that we’ve got you all smooth, have you ever tried our paraffin wax treatment? It’s like a warm hug for your hands and feet!" Confidence is key—if they believe in the services, clients will too.
Create a Loyalty Loop
Offer incentives for clients who book multiple services. Maybe a discount on their next visit or a free nail art accent when they pre-book a wax and facial. The goal is to keep them coming back for more (and more, and more).
Remember, your waxing clients are already trusting you with one of their most sensitive areas—why not earn their trust (and their business) for everything else? With a little strategy and a lot of smooth talking, you’ll have them saying, "I came for the wax, but I stayed for the works!"
