Pure Spa Blog Posts!
January 07, 2026
The "First-Time" Client vs. The "First-Time-Ever" Client: Your Secret to Turning Jitters into Loyalty (and Revenue!)
Top products for pros... are useless without the ultimate product: an unforgettable client experience. Let's talk about the two most important people who will walk through your door this year,...
The "First-Time Ever" Client vs. The "First-Time With You" Client: Your Secret Playbook for Turning Butterflies into Loyal, Raving Fans
Boost your edge with the ultimate insider knowledge: knowing how to handle a new client is one thing, but understanding the profound difference between someone who's never had a service...
Consent-First Sampling (Skin, Lashes, Nails) That Clients Appreciate: Build Trust & Avoid Surprises
Stay ready for anything... especially for a client who's about to lay down their hard-earned cash for a service on their face, eyes, or hands. That's where a rock-solid, consent-first...
Why I Became an Esthetician: It's More Than Facials, It's Skin Therapy. (And Honestly, It's a Blast)
Pros rave about this innovation in our field: realizing we're not just "facialists," we're bona fide skin therapists. That tiny title shift? It changes everything. It's the difference between someone...
The Great Lash Extension Debate: To Nap or Not to Nap in My Chair? The Client Sleep Conundrum Every Lash Artist Faces!
Your work deserves great tools, and let's be honest, it also deserves clients who don't start sawing logs halfway through a classic full set. We've all been there. The room...
My Most Memorable "Happy Tears" Moment in the Chair. (And How You Can Create Yours)
Pros trust this solution... but not one you'll find in a bottle or a Facial Steamer. It's the secret of the "happy tears" moment—that magical, sometimes messy, always profound instant...
The Consultation Fee: Why Paying $25 for Talk Is the Best Investment You'll Make (And How It Makes You More Money!)
Your business needs this...a serious shake-up in how you think about the first fifteen minutes with a client. Let's talk about the most underrated, misunderstood, and potentially profit-boosting line item...
The Magnifying Lamp That Will Make You Question How You Ever Worked Without It
Work efficiently, deliver effectively... and try not to squint while doing it! Let’s be real – in our line of work, seeing every tiny detail isn’t just about perfection; it’s...
The Power of a Specific Consultation Question: "What is the Lighting Like in Your Office?" (And How It Can Transform Your Client Results)
Innovate. Elevate. Succeed... by asking one ridiculously simple question that most beauty professionals overlook. We’re talking about the magical inquiry: “What is the lighting like in your office?” This isn’t...