Be the professional clients rely on... and then some! Let’s talk about that magical moment after your client walks out the door looking fabulous. You’ve performed your facial magic, they’re glowing like a Renaissance painting, and then... crickets. What happens next can transform your business from “one-time wonder” to “can’t-live-without-you” status. The secret weapon? A simple, thoughtful text asking: “How is your skin feeling?” This isn’t just nice—it’s necessary in today’s competitive beauty market.
Think about it: your clients have dozens of options for their skincare needs. What makes YOU unforgettable isn’t just the quality of your Tuel Skincare products or your technique with dermaplaning tools—it’s the relationship you build. That quick check-in shows you care beyond the treatment room, turning a service into an ongoing conversation about their skin health.
Why This Simple Question Works Like Magic
Remember when your high school crush finally noticed you existed? That’s the same feeling clients get when you follow up personally. It tells them: “You’re not just another appointment slot—I genuinely care about your results.” This builds trust faster than you can say “hyaluronic acid serum.”
Clients often have questions pop up hours or days after their treatment. “Is this redness normal?” “Should my skin be peeling this much after that microdermabrasion treatment?” “Why do I suddenly look like a glazed donnut?” By initiating the conversation, you become their go-to expert rather than leaving them to panic-Google or—heaven forbid—ask their cousin Brenda who “knows about skincare.”
The Perfect Timing: When to Send That Text
Timing is everything—like knowing exactly when to remove a soft strip wax (too early and it’s ineffective, too late and... ouch!). For follow-up texts, here’s the sweet spot:
24-48 hours post-treatment: This gives clients time to experience any immediate reactions while the treatment is still fresh in their minds. Perfect for checking in after hydrodermabrasion or chemical peels.
5-7 days later: Ideal for treatments where results develop over time, like lash lift retention or how their skin is adjusting to new retinol products.
2 weeks post-treatment: The perfect time to check on long-term results and—here’s the business magic—gently mention their next appointment. “So glad your skin is loving the treatment! We typically see best results when clients maintain a 4-week schedule—shall I pencil you in?”
Crafting Texts That Don’t Sound Like Robots
Nobody wants to feel like they’re getting an automated message from their dental insurance company. Your texts should sound like YOU—the amazing professional they just spent an hour with.
The Basic but Effective: “Hi Sarah! It was wonderful seeing you yesterday for your facial steamer treatment. Just checking in—how is your skin feeling today?”
The Specific Treatment Check: “Hey Mark! Following up on your ItalWax brow sculpt from Tuesday. How’s the skin around your brows feeling? Any questions about the post-wax care we discussed?”
The Product Follow-Up: “Hi Jasmine! Wanted to see how your skin is responding to the new Vitamin C serum we selected. Notice any differences in brightness or texture?”
Turning Questions Into Opportunities
When clients respond with concerns, don’t panic—this is your chance to shine! A little redness after high frequency treatment? Recommend a soothing product from your spa retail collection. Experiencing dryness after that salt scrub? Suggest they try the gentler sugar scrub next time.
These conversations naturally lead to product recommendations and future bookings. “That sensitivity you’re mentioning is completely normal, but our calming serum would help tremendously. I have one here with your name on it!”
What About the Radio Silence?
Some clients won’t respond, and that’s okay! The message still did its job—it reminded them you exist and care. They’re still more likely to rebook than clients who never hear from you again. Think of it like watering plants: some immediately perk up, others take time to show growth, but all benefit from the attention.
Building Systems That Scale
As your client list grows, manual texting becomes as practical as doing pedicures while wearing mittens. Consider these approaches:
Template Systems: Create a bank of personalized templates for different services. Use placeholders for names and specific treatment details.
Scheduling Tools: Many booking systems allow automated follow-ups. The key is personalization—make sure they don’t sound generic.
Team Training: If you have staff, ensure everyone understands the tone and importance of follow-ups. This maintains consistency whether clients see you or your amazing colleague.
Beyond Skin Deep: Other Services to Follow Up On
While “How is your skin feeling?” works perfectly for facials and waxing, adapt the approach for other services:
For lash services: “How are your lash extensions holding up? Remember to avoid oil-based products!”
For nail treatments: “How’s that gel polish wearing? Any chips or lifting?”
For massage therapy: “How are you feeling after your deep tissue session? Remember to drink plenty of water!”
The ROI of Caring
Let’s talk numbers because even the warmest, fuzziest feelings need to make business sense. Clients who receive follow-up texts:
• Are 35% more likely to rebook within 30 days
• Spend 28% more on retail products
• Have a 65% higher lifetime value
• Become your walking, talking marketing team (aka referrals)
That’s better ROI than stocking up on bulk wax deals during a sale!
Common Mistakes to Avoid
Don’t be too salesy: The primary goal is care, not conversion. Trust that sales will follow naturally.
Don’t forget consent: Always get permission to text during intake. “We like to check in after treatments to ensure you’re loving your results—is it okay if I text you in a couple days?”
Don’t overdo it: One thoughtful follow-up beats three generic ones. Quality over quantity, like choosing between professional hard wax and the cheap stuff.
Your Action Plan Starting Tomorrow
Ready to implement this game-changing strategy? Here’s your starter plan:
1. Create basic templates for your 3 most popular services
2. Set a calendar reminder to follow up with today’s clients tomorrow
3. Train your team on the process and importance
4. Track results for one month—notice the difference in rebooking rates
5. Stock up on recommended ingrown hair products, cuticle oils, and other problem-solvers clients might need
The beauty industry is built on relationships, not just results. That simple question—“How is your skin feeling?”—bridges the gap between service and care, between technician and trusted advisor. In a world of automated everything, your personal touch becomes your superpower.
Now go forth and text! Your clients—and your booking calendar—will thank you.
