Do you want to increase your salon traffic as well as cash flow? Are your gift certificate sales mediocre, at best?
Gift certificate sales can give your salon or spa a huge boost, while getting new (and old!) clients through the door. But how easy is it to purchase a gift certificate from your business? How can you sell more without tapping out your resources?
#1: Set Gift Certificate Sales Goals - and Stick to Them!
Do you have a specific plan for your employees to sell gift certificates, and do you hold them accountable to their sales goals? If you answered no, this is definitely where you want to start. If you are looking to gift certificate sales to be a player in your salon's revenue, you have to have a plan!
Start by reviewing your gift certificate sales for the last year, and identify how many sales were made per month. You should see a fairly regular pattern of increased sales during holiday months, such as Christmas, Valentine's Day, and Mother's Day. Once you have identified your baseline, you want to set your monthly goals for this year. Be sure to keep your goals attainable!
#2: Plan Your Gift Certificate Sales for the Year
Next, you want to split your monthly goals into monthly goals for each individual employee. Holding your employees accountable for meeting their sales goals will help motivate them to suggest gift certificates to customers. You can even hold employee contests to see who can sell the most gift certificates or the highest valued gift certificate to encourage their sales even further!
Another idea is to plan monthly/quarterly events or specials for your gift certificate sales. You can do giveaways (for every $10 worth of gift certificates a client purchases, their name is entered into a drawing for a basket or goodies, free services, etc. - whatever you want the prize to be), plan special events, or offer special promotions (such as buy 1 gift certificate, get 25% off the second) to help boost gift certificate sales.
Planning your specials/promotions/events for the whole year holds you and your staff accountable to following through on these ideas, as well as gives you the opportunity to schedule these special events in advance. Encourage your employees to participate in planning and carrying out the plans for these events!
#3: Extend Your Gift Certificate Sales Online
Your online presence is a great place to offer your gift certificates. If you are unable to sell gift certificates directly through your website, companies such as SpaBoom work with spas and salons to create an instant gift card program through their website. Instant gift cards are fast, convenient, and you will often see a spike in last-minute gifts purchased - even when your business is closed!
Always be sure to monitor your online presence. Make sure you claim your business information on websites such as Yelp, as this will increase your trustworthiness in the eyes of a browsing client. Provide descriptions and location details wherever you can, and make sure your website is functional, appealing, and simple to use!
By focusing on these steps, you can easily grow your revenue from gift certificate sales! Only part left is choosing the cutest gift certificate for your company! Check out Pure Spa Direct's gift certificate selection here: /search?q=gift+certificate
Good luck!
3 Steps to Successfully Increasing Gift Certificate Sales
