The recommendation I've been asked for multiple times each day this week so far, is for a moisturizer. Dry, aging skin are on the forefront of client concerns.
My mother called me a week or so ago complaining that she just can't find an effective moisturizer that brightens. She said she had tried multiple ones that were okay but none seemed to brighten. Now my mother is in her 70's and isn't up on ingredients and things like that. She is the client who just needs recommendations from someone she trusts. How many of your clients are the same?
I sent her a bottle of the June Jacobs Brightening Moisturizer as a surprise. She noticed from the start that it just felt nicer when she put it on. She enjoyed not having to slather it on (a little goes a long way with June Jacobs products!) and how fresh it felt. She called me after 4 uses excited as her skin was no longer dry, and it was brighter already.
Paraben and preservative free, lactic acid for gentle exfoliation, combines with sweet almond oil and shea butter for the hydrating effects. Lemon peel extract rejuvenates and increases the luster of tired skin, while bearberry root, mulberry root, licorice extract and Gigawhite™ act as natural lightening agents to help reduce the appearance of hyperpigmentation. What that all means is your clients get a one-two punch of goodness leaving their skin soft, supple and looking younger!
I'm sharing this quick story as it is important to always be aware of who your clients are, not just what is going on with their skin. We may forget, as professionals immersed in the industry, that not everyone knows what may seem "novice" or "basic" terms, products or ingredients.
Test this out on yourself, your VIP clients or bring in a few to get clients feedback.