When I hear a spa is doing a guy's night, I think of the business offering monetary incentives to get guys in the door. I also think of featuring manly-named services to help ease any stress the guys may feel about going into a spa. While this may be the case at many spas/salons, it's not the only approach to a guy's night.
I was reading an article over the weekend about a spa going about guy's night differently than I expected. They pick one night a month (or however often the need seems to be) typically a Sunday, and stay open an extra two hours, for only men. During those two hours, no women are allowed, the spa becomes the man cave. Complete with complimentary snacks and alcohol, the guys can have a staff member help the guys in a laid back manner, pretty much as a personal shopper. They can help pick out gifts for the women in their life, products or even gift certificates. Everything during those guy's nights is also at a discounted rate as an added incentive. As a bonus, the guys can even chat with the staff members about any skin concerns they may be having. They can get treatment and product recommendations without feeling uncomfortable, since all the guys are there for the same reasons!
Having the guy's night event scheduled around holidays (especially Mother's Day, Valentine's Day, etc) is a great way to boost gift certificate and retail sales. Most guys have no clue about quality skin care products for the women in their life, and will trust the recommendations from an experienced professional. Plus, they will get bonus points for an awesome, thoughtful gift!
Are you currently hosting anything similar? Either way, be sure to stock up on those gift certificates, retail items like lotions, scrubs (Desert Mineral Detox Scrub is heavenly!), skin care (Alchimie Forever is incredible!), men's products like the Grooming Lounge, facial tanner, body tanner and even candles! Don't forget the gift bags to make their lives even easier!
Check out some more great retail items here!
Guy's Night--More Than Just Manly Grooming
