Shellac is like any salon polish application, the Shellac system features a Base Coat, Color Coat and Top Coat. Together with a UV Lamp, the system comprises a breakthrough in resilient color that remains flawless for two weeks and removes in 10 minutes. This has to be the most revolutionary offering for natural nail customers! Many want to know what the difference is between Shellac and gel manicures. Well, the Shellac gel hybrid does not require as much prep work to the nail... the process is just like a natural nail manicure with the exception of a UV cure with each coat. Shellac also soaks off quicker that other nail services.
What does this mean for Salons? IMO -- Shellac is a Gold Mine! Imagine being able to offer clients a nail polish that doesn't smudge, peel, dent, knick, or even chip for 14 days! When I asked some local nail salon patrons how they would feel about being offered this type of service, their responses were frenzied. They did not even inquire about the price, they just wanted to know what salon has it and how fast they could get there... they all became possessed with excitement! This is a VERY desirable service, and CND has done a great job of getting press and media to deliver the news to consumers; "the 14 day manicure is here". I am confident most women will find a Shellac manicure a staple service before vacations, holidays, meetings, weddings, reunions or any event in which they don't want to worry about touching up their polish. I am personally looking forward to traveling WITHOUT a big bag of leaky nail polishes and remover (that ALWAYS leaks all over my suitcase). This used to be unavoidable, because Pre-Shellac, my manis & pedis never stayed in tact for any trip over 2 days!
About my Shellac French Manicure:
My CND Shellac French manicure was done with 2 colors, Negligee (a transparent pink with a very subtle iridescent) and Cream Puff (the opaque white used for the tips). Now, I have to admit that I was a bit bummed at how clear the Negligee appeared. I have on 2 coats in this photo. A white on white manicure is my preferred choice (1 coat Essie Waltz and 1 coat Essie Marshmallow was my signature). For now, there is a limited color selection currently available from CND Shellac (with more coming out in November 2010), so Negligee was my only option... though I think Shellac Romantique might make for a good alternative to give more opacity, (I will try next time).
Retail -- Really -- YOU need to retail CND Solar Oil!
So far, on day two of my Shellac French Manicure, I have no nicks, chips or scratches. Just INSANELY shiny and healthy natural nails! A VERY important step to keeping the Shellac manicure looking great, is to have your clients apply Solar Oilevery day! Solar Oil contains a luxe blend of natural Rice Bran oil, Jojoba oil, Vitamin E Oil and Sweet Almond oil to help restore and repair nails and cuticles for a healthy looking manicure. In addition, the act of massaging Solar Oil into the nails daily actually stimulates nail growth while the natural oils condition brittle nails and cuticles. Every time Solar Oil is applied, it totally revives the beauty of any manicure! This is a great way to make sure your clients LOVE their manicure up to day 14 and it helps them nurture their natural nails. Click me to see the Solar Oil Retail Display.
Another great marketing benefit of CND Shellac it that there is absolutely no damage done to the natural nail. Shellac is also 3 Free. It is free of formaldehyde, toluene or DBP. I like to call Shellac "The Kind Manicure"; your nail bed does not need to be mutilated with a nail file or drill at anytime. No glues, bonds, primers or offensive smelling fluids are needed. CND Shellac polishes go on just like regular nail polishes, so there is no damage to your precious, natural nail.
Rev up your business and try the CND Shellac Starter Kit today! People WILL be calling your salon about it. Don't be left out of the Shellac Revolution!
CND Shellac 14 day Manicures = Profits For Salons & Bliss for Customers - Review by Rebeca
