Looking to really boost your retail sales? With the holidays quickly approaching now is a good time to take a look at the products you offer, along with these great ideas/tips to maximize your area and efforts!
When was the list time you changed the items you retail? I'm not saying ditch product lines or anything however, your clients can and will become bored with seeing the same items every time. Mix it up by throwing in some unique items to catch the eye. Things like Therapearls, salt lamps, raw mud soap, and the Desert Mineral Detox Body Scrub - Anti-Cellulite Formula (this is our most popular retail item!)
What type of music are you playing in your business? Do you have different music for your rooms and main area? Having more upbeat music by the register (I'm not suggesting blasting dance music or making a drastic change) has been shown to energize clients after their services, putting them more in that buying mood.
It's no secret that impulse buying is the easiest way to boost sales. If you don't have something little, budget friendly and useful by the cash register, you're missing out on the easiest of sales! Things like the wet brush squirts, lip balms (Eco-Fin body balm is phenomenal!), tweezer displays, hair ties even facial/body tanners set by the checkout are top sellers!
Do you have any lighting in your retail area? Back lighting shelves is a great idea however, just being sure there is adequate lighting may be enough to bring attention back to the area.
Do you have pricing on your retail items? Most people will not purchase an item if there is no price attached to it. They may feel uncomfortable asking the price, not purchasing after knowing the price (whether they were just curious or can't afford it) or just not even bother asking at all. Take a few extra minutes to label your retail items. It doesn't have to be an unattractive stock label, you can create them to fit your style.
This one I found interesting - is there a mirror in your retail area? No matter what you are retailing, people like to see themselves. Even a handheld discreet one can make the difference....a $3.00 investment that can really pay off!
Be sure to have "tester" products out for your clients. People are more likely to buy items they can touch, smell and try out. Be sure to label the bottles "tester" just so there is no confusion!
Even if you change up your retail area twice a year, it may be enough to keep those profits on the rise. If you're not sure what you want to retail, give us a call!!!
Easy Tips To Boost Retail Sales This Holiday Season
