I just read an interesting article about increasing retail purchases by how and what you are placing on the reception counter. According the the article, (which can be found here) there are 3 key points to maximizing impulse buys - product selection, placement and the time of year.
You want to make sure your newest and hottest retail items are displayed prominently so the client doesn't have to search for them. Items like tweezers, wet brushes, ingrown zone and similar inexpensive and easy to grab at checkout are ideal.
Rather than having your retail items just sitting on the counter (waiting to get knocked over!), why not display them in baskets or decorative dishes like bamboo trays.
For timeliness, maximize holiday rushes! Around Christmas time, add in holiday scented candles or peppermint products. Using your imagination here will really help your retail counter stand out and reflect your personality.
Impulse Buying - Maximizing Your Retail Profit
