I recently came across an article in the New York Times titled Beauty Unmasked for All to See. The article discusses how there is a growing trend for women to wear less makeup, or even go bare-faced. This new beauty standard might make some of us in the industry gasp, cringe, or cry, but I am here to tell you: don't get too worked up over this yet!
| Women everywhere are washing off their makeup and proudly showing off their beautiful, bare skin |
Even if mega-stars such as Beyonce and Gwenyth are proud to post photos sans makeup, often with the hashtag #nomakeup, they still want to put their best face forward. What does this mean? A HIGHER value and concentration on SKIN CARE!
Think about it. Our clients, even when they were covering their skin with layer upon layer of makeup, were concerned regarding how their skin looked. If they are now baring all, they will be even more concerned about how their skin looks!
All clients want the same basic thing. They want their skin to look healthy, glowing, tight, and young! Estheticians, they look to you to provide this. And now, if they are going to be leaving their makeup behind, who else would they look for to help than you?
This is the time for estheticians everywhere to start marketing towards this fresh-faced, clean and scrubbed look....offering facial polishes, tightening masks, and showing clients how regular visits and the right at-home care will keep their skin glowing so they won't WANT to cover it up!
Take a look at the services you are offering, and see how you can spruce them up with this Bare Faced trend in mind! Another idea is to offer your services in treatment bundles - even the most basic of your facials! By having clients pay for a series of treatments up front, you not only ensure that amount of revenue, but you also have an extended amount of time to show your client the results they are looking for!
Some of our favorite results-oriented skin care products:
June Jacobs Anti-Aging Blemish Control Line
an ideal skin care line for clients of all ages with acne breakouts.
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Seaweed and Spirulina Peel Off Alginate Facial Mask
this facialist favorite promotes a fresh, rejuvenated appearance
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Radiant Refining Exfoliating Powder by June Jacobs
this effective exfoliator balances overall skin tone and fights excess oil
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Moroccan Mineral Shimmering Sands Facial Tanner
dark self-tanning lotion applies sheer and develops into a toasty dark tan
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Hyaluronic Acid Ampoule
This super emollient ampoule boosts and maintains hydration for a healthy glow
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