I read an interesting article on Skin Inc (you can read the article here) recently about smaller businesses and the challenges they may face when it comes to retailing.
The article recommends for smaller retail spaces, to carry three product lines to offer to your clients.
Having too many choices can lead to clients not getting anything as they may feel overwhelmed or fear of getting the wrong item - especially if they do not ask for your advice!
When choosing a retail line, as the article explains, it is important to keep in mind the type of clientele you have, the area you live in and what the clients are looking for. I know many clients who periodically poll their clients about everything from the services they offer, retail items right down to any aromatherapy/fragrance in the business. Not only does this ensure you will be offering what your clients want, it shows them that you care about them, not just their money.
Here are some of the most popular retail lines that we see trending right now:
Alchimie Forever - a phenomenal line from Switzerland that was created by a dermatologist that is great even for the most sensitive skin. It was created to be used on over sensitized skin and even clients with rosacea! From cleansers and moisturizer to a scrub and contouring gel, this line will be a hit with all of your clients
June Jacobs - always a favorite! No parabens or preservatives and chock full of natural ingredients like goji berries, another line that will leave your clients running back for more!
Organic Botanicals - a newer addition here, this line has quickly become one of our best sellers due to the variety of products and their effectiveness. Everything from serums, deep pore cleaners and toners to products you can use in services like gommage peels. Take some time to look at this line, you won't regret it!
Heading into summer is the perfect time to switch up what you are offering!
Maximizing Your Spa Retail Space
